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Voice assistants fumble the AI revolution: Despite genAI advancements, Big Tech’s assistants face stalled growth and disinterest from older users—Gen Z and parents of Gen Alpha might be their saving grace.

AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.

With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.

AI Overviews are a key reason to update your Google strategy: Their prominent placement changes the value of Google’s varied ad space.

US consumers see weight loss drugs as more effective than diet, exercise: Many plan to take a GLP-1 in 2025. Marketers in the health, wellness, and fitness spaces must pounce on the opportunity to frame their offerings as a better long-term bet than weight loss drugs.

The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.

AI fueled election confusion: Social platforms struggled to remove deepfakes and AI-driven misinformation during a contentious election year, but investment in moderation may dwindle now

Over a quarter (27.9%) of US internet users use mobile apps to track their fitness and health, according to October 2024 data from Comscore.

Apple TV+ offers free weekend: A blend of traditional tactics and tech strategy aims to boost subscribers ahead of Severance Season 2.

CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.

In 2024, some of our newsletter team’s predictions included that attention metrics would gain more momentum in measurement, and Gen Alpha would steal some of Gen Z’s appeal among marketers. This year, we’re expecting a surge in AI ethics campaigns, email marketing troubles, rising browser competition, as well as some innovation in the world of gaming. Our analysts have already shared many of their predictions for 2025, but here are a few more from our newsletter team.

While our analysts have shared their major trends for the year ahead, the newsletter team has a few additional thoughts. In 2025, we think retailers will focus on personalized in-store experiences and technology to boost foot traffic and engagement while Amazon brings its AI assistant, Rufus, to brick-and-mortar locations. Discount retailers will struggle to retain customers, leading them to diversify or launch marketplaces to stay competitive.

Social media dominates teen lives: Balancing screen time, mental health, and meaningful digital engagement becomes increasingly urgent for parents and educators.

Is bad content a solved problem? Businesses must leverage AI efficiency to create valuable, unique insights and maintain audience trust, argues HubSpot exec.

The influencer marketing industry finds itself at an inflection point in more ways than one, and agencies must adapt to stay afloat.

25% tariffs on Mexican imports could shake up the struggling beer industry: Modelo owner Constellation Brand would be hit hard, while Molson Coors could seize the opportunity to grow share.

A massive data leak, including German politicians’ car locations, amplifies concerns over automakers’ ability to secure data in their race for connected car dominance.

Rushed genAI promises and delayed launches erode trust, exposing how tech giants are prioritizing hype over realistic timelines in a race to beat competitors

The law enforcement agency is seeking civil penalties against the neobank, replacing the FTC’s original lawsuit.

Social media’s $11 billion revenue from minors may be disrupted under California’s SB 976 as addiction-focused algorithms face mounting legal pushback.

While the lawsuit may not go anywhere under Trump’s CFPB, the P2P platform’s continual fraud concerns may damage its reputation

Interest rate cuts could help heading into 2025, but consumer financial health remains on shaky ground

Consumers don’t want to pay for patient portal messages: And responding to messages takes up physicians’ ever-limited time. Here’s how AI chatbots could benefit both parties.

The deal highlights providers’ efforts to keep up with the growing demand for EWA