蘑菇AV

Amid economic uncertainty and trade concerns from abroad, Canada鈥檚 digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

The Indian streaming landscape has 219.3 million viewers watching ad-supported content exclusively, while only 39.3 million maintain their own paid subscriptions (as opposed to sharing an account with friends or family). Disney+ Hotstar has an ad-supported plan called Super, and its Premium plan is ad-free, except for live sports.

Netflix鈥檚 ad tier is less than two years old, but is growing due to its password-sharing crackdown and high demand for connected TV (CTV) advertising. One in 10 US Netflix users will opt for its ad-supported tier next year, and the company鈥檚 US ad revenues will surpass $1 billion, per our March 2024 forecast. Here are five charts demonstrating the progress Netflix has made 鈥攁nd the potential it still holds for advertisers.

Streaming services are offering a multitude of bundles as they try to expand their ad-supported audiences.

This sponsored article by FreeWheel will explore ad-supported streaming.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Our take: With over half of Brazil's internet users already consuming news online and Mexico's digital news landscape rapidly evolving beyond traditional powerhouses Televisa and TV Azteca, NBC News Now's ad-supported, free-to-access model seems tailor-made to meet the demand in these markets.

As ad-supported OTT continues to grow, this will contribute to the rapid increase in mobile video advertising. Social platforms also continue to push video advertising. Social platforms will sell $43.03 billion in native video ads in 2024, with virtually all of it on mobile. TikTok鈥檚 ad business alone will grow 31.0% YoY in 2024鈥攁nd it鈥檚 mostly video.

Netflix is the leading subscription-based platform, although it launched an ad-supported tier in late 2022. Following Netflix鈥檚 lead in both ad-supported and subscription-based video are Amazon Prime Video, Disney+, Apple TV+, and Crave from Bell Media. Crave鈥攚hich is home to HBO Max content in Canada鈥攊s a homegrown service and has gained more than 1 million subscribers since 2020.

Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

The immense popularity of paid and ad-supported streaming services, like Netflix and YouTube, has accelerated cord-cutting trends and contributed to revenue losses for traditional media providers.

Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.

Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.

As Fox鈥檚 free, ad-supported streamer, Tubi has become a material revenue source and a valuable platform for advertisers, especially during high-stakes events like elections.

An ad-supported subscription tier for Apple TV+ has long been rumored, but a series of executive departures and subscription issues could kick the can even further down the road. Still, as the gatekeeper for iOS, Apple has enormous potential for ad revenues.

Netflix Moments boosts social sharing: New feature allows users to save and share scenes, expanding Netflix鈥檚 organic reach.

CNN and Roku want to thrive in the FAST lane: Both are launching free ad-supported streaming channels to lure price-conscious consumers.

Streamers, pay TV sue to block click-to-cancel: The FTC鈥檚 attempt to standardize digital cancellations may have an uphill battle.

Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.

Consumers spend most of their daily digital time with mobile devices鈥攁nd ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.

Our take: With global streaming growth slowing significantly鈥攎ore than 25% of the world population will pay for over-the-top video this year鈥攎arkets with significant ground to be captured are hotly contested. With a glut of subscription offerings in the market, acquiring the free MX Player service will give Amazon a significant leg up.