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There will be 90.0 million monthly users of augmented reality (AR) in the US this year, a figure that, despite decelerating growth, will cross the 100 million mark in 2025, according to our forecast. Virtual reality (VR) will hit 68.9 million users this year, though growth has also tapered off.

Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.

On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

Snapchat aims for millennials but hits Gen Z (again): We think the social media platform鈥檚 new fitness-focused augmented reality feature will be more appealing to Gen Z than its target audience.

Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team鈥攁nalysts Sky Canaves, Blake Droesch, and Zak Stambor鈥攊n a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.

It also has that those AR features. And unlike a VR headset that gives you the virtual experience, smart glasses are lightweight, they're stylish, you can wear them out in the world without being conspicuous.

AR and AI tools are nice to have, but not yet essential. Beauty brands and retailers are investing in AR and AI. AR filters for makeup, shade-matching tools, and personalized skincare advisors are among the innovations beauty brands are using to improve the online shopping experience and boost conversion. Gen Zers and young millennials are the most likely to engage with this tech.

This year will be marked by a little bit of the old and a little bit of the new. While consumers give in-store shopping another go, augmented reality (AR) will help bridge the gap between the physical and digital worlds. Our analysts have already covered the biggest trends of 2023, but here are four more predictions for what's to come next year.

In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR).

Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

On today's episode, we discuss whether Americans are becoming more price-sensitive, how Amazon's second Prime Day went, whether augmented reality is about more than having fun, what to expect from Netflix's "immersive" shopping experience, how delivery robots are kind of already here, an explanation of the holiday shopping trends we are paying the most attention to, where the song 鈥淭ake Me Out to the Ball Game鈥� came from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Suzy Davidkhanian.

On today's podcast episode, we discuss how Snapchat+ is getting on, how much of a focus AR will be for the company going forward, and why user growth is doing just fine ... but revenue growth is not. "In Other News," we talk about the differences between the terms "influencer" and "creator" and what to make of LinkedIn's significant 1-billionth-member milestone. Tune in to the discussion with our analyst Jasmine Enberg.

Retailers look to redefine the customer experience: That鈥檚 leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.

On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up鈥攁nd learns from鈥攐ther AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Worldwide, head-worn augmented reality (AR) revenues will hit $35.06 billion in 2026, up from $3.78 billion this year, according to ARtillery Intelligence. These revenues include spending on everything from devices to content.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

Snap is having trouble monetizing because Snapchat is primarily a chat platform, and 鈥渕essaging apps are notoriously difficult to monetize,鈥� according to our analyst Jasmine Enberg. The company could lean into its software as a service retail offerings, but consumers also aren鈥檛 sold on AR for shopping. Just 12.4% of US adults use AR for shopping, according to our forecast.

Shipments of augmented reality (AR) and virtual reality (VR) devices will increase more than sixfold worldwide over the next four years, from 14.3 million this year to 87.7 million in 2026.

GenAI, blockchain, AR, and more can completely shift the dynamics of how brands connect with consumers. Stay informed and understand what new tools work best. Focus on core business objectives. Maintain an unwavering focus on brand-building, business growth, and sustainable competitive advantages. Every marketing initiative should contribute to one or more of these. Collaborate with finance.

Meta reported $3.67 billion in operating losses from Reality Labs this past Q3, following a deficit of $5.77 billion in H1 2022. That鈥檚 a total of $9.44 billion in losses from Meta鈥檚 division for augmented and virtual reality (AR/VR) hardware and software.