蘑菇AV

B2B social ad spending will account for nearly half of B2B digital ad spending in 2024, at 46.3%.

LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn鈥檚 appeal among both B2B and B2C marketers is growing.

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

In the fourth of five reports in our 鈥淧ayments Ecosystem鈥� collection, we look at what鈥檚 influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions鈥攁nd what it means for payment providers.

B2B event marketing is essential and highly engaging, but ROI challenges persist. Marketers should choose the right event format, use technology and AI for better results, and integrate events into broader marketing strategies.

B2B payments are fast becoming the biggest opportunity for stablecoins to gain traction鈥攏ow PayPal has to convince everyone else.