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The final word: To that end, Walgreens decided to expand its direct-to-consumer virtual healthcare services to reach consumers in 30 states. The retailer launched Walgreens Virtual Healthcare last year in nine states. 3. Walgreens is considering a sale of the company to a private equity firm. The announcement comes as Walgreens closes out 2024 with a net loss of $8.6 billion鈥攁 177% YoY increase.

Two Big Pharma companies, Eli Lilly and Pfizer, rolled out direct-to-consumer (D2C) websites earlier this year in which patients connect with telehealth providers who can prescribe the manufacturer鈥檚 drugs. The benefits for each side:. For the drugmaker: Eliminating some of the middlemen in the pharmaceutical supply chain allows pharma companies to get their products to patients faster.

That means any questionable behavior by Ebb could discourage consumers from subscribing to Headspace and hamper its D2C growth ambitions. Last year, a Belgian man died by suicide after six weeks of chatting with an AI chatbot鈥攖he chatbot encouraged him to do so.

A tough spot: Nike鈥檚 revenue slide illustrates the scale of the company鈥檚 problems as it struggles to win back market share it lost to competitors like adidas, Hoka, and On Running during its shift to direct-to-consumer (D2C) sales.

Ralph Lauren鈥檚 AUR for its direct-to-consumer business rose 10% YoY鈥攂uilding on a 9% increase the previous year鈥攚hich the brand credited to its elevated positioning and higher full-price sales. The company also focused on reducing its exposure to lower-tier distribution channels such as off-price retailers, in favor of more upscale partners where margins are higher.

D2C ecommerce is rapidly evolving, driven by digital marketing, AI-enhanced personalization, sustainability, and more. By identifying and leveraging these emerging trends, businesses can effectively adapt to this competitive environment and address the dynamic expectations of consumers today.

As acquisition costs continue to rise, it鈥檚 crucial for D2C brands to double down on the value provided to customers. For outdoor lifestyle company Solo Brands, this meant putting its loyal fan base first by leaning into customer experience, communication, and its value proposition to keep customers engaged and coming back for more.

Evolve Bank & Trust dropped Synapse as a partner in 2022 to work directly with a D2C fintech but was still stung by its own failures. In June, Evolve was slapped with a Fed enforcement action due to alleged extensive safety and soundness shortfalls distinct from its tie-up with Synapse.

Direct-to-consumer models, online marketplaces like Amazon, and traditional, wholesale retail offer opportunities. To compete, retailers should evaluate where they can best position their products, particularly in categories where Amazon is less dominant. Expanding into international markets.

On Running is firing on all cylinders: The performance footwear company grew D2C and wholesale revenues鈥攁s well as market share鈥攊n Q2.

Connected TV (CTV)鈥檚 digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.

Levi鈥檚 path to growth: Levi鈥檚 decision to potentially offload Dockers is in keeping with the retailer鈥檚 broader strategy of exiting from less profitable segments in favor of focusing on its more lucrative D2C and core denim businesses.

鈥淚n today鈥檚 digital age, customers have more choices than ever, making customer loyalty a crucial part of the retail landscape,鈥� said Kacey Sharrett, head of global direct to consumer at GoPro. 鈥淎 strong loyalty program drives repeat business, enhances customer lifetime value, and fosters a connection between buyer and brand.鈥�.

CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.

The next phase of direct-to-consumer (D2C) retail won鈥檛 be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.

As the costs of doing business increase, direct-to-consumer (D2C) brands are struggling to find and keep customers. Some brands are selling their products through Amazon to capitalize on its search power. Others are turning to brick-and-mortar stores to help out.

D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

Walmart to sell Bonobos as digitally native D2C brands lose their luster: WHP Global and Express will acquire the brand for $75 million to shore up the latter鈥檚 business.

As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.

Digital D2C disruptors, like Peloton and Casper, will bring in about $100 billion less in US ecommerce sales than the $134.55 billion of their established counterparts this year, according to our forecast.

Telehealth apps are violating consumer trust: We unpack data from STAT鈥檚 recent report on direct-to-consumer telehealth companies鈥� shady data-sharing practices that could eroder consumers鈥� trust in digital health.

Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.

Hard times ahead for D2C healthcare marketers: We unpack Rock Health鈥檚 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.