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Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.

This year, 31.6 million people in the US will watch esports at least once per month. Twitch, used to watch non-esports gaming content as well as non-gaming content, will boast 35.3 million users this year. And 62.2 million people will watch some kind of gaming video content, which includes non-live video as well. Spending on video games and related products fell in 2022 for the first time since 2019.

In the two years since our inaugural 鈥淧ower of Amazon鈥� report, Amazon has remained a retail and tech powerhouse鈥攂ut it hasn鈥檛 been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon鈥檚 19 business divisions have changed and how these new developments might affect your industry.

Similar to live video, esports viewing鈥攚hich we define as internet users watching organized gaming competitions among professional players and teams via digital platforms鈥攈asn鈥檛 taken off since the onset of the pandemic, despite starting with a much smaller user base. From 2017 to 2019, esports viewers in the US grew 75.8% to 21.2 million. But growth has been slower since then.

Which platforms are Gen Z鈥檚 top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.

Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.

Esports ad revenues are growing at around the same rate and will pass a quarter of a billion dollars in 2023. 3. Gaming platforms to watch. While many developers are looking to futuristic gaming platforms like the metaverse, the majority are focused on streaming and mobile, as noted by Perforce. For both of these platforms, 5G infrastructure is driving adoption globally.

HSBC bought and will develop a plot of virtual land 鈥渢o engage and connect with sports, esports, and gaming enthusiasts,鈥� per the March 2022 press release. But retail banks will need to understand customers based on their new and unique behaviors in virtual worlds.

The old Google-Meta duopoly will claim less than 47% of digital ad spending this year. Adding Amazon brings the share above 60%. Every other digital ad publisher pales in comparison, including seemingly major players like Microsoft and TikTok.

Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It鈥檚 a strategic move to expand its digital advertising reach.

Amazon broadens advertising appeal with latest ad updates: The retailer is adding new formats and expanding the verticals that can advertise on its platform.

Amazon reshapes NFL viewership on streaming platforms: Nielsen's ratings versus internal data presents challenges in the era of digital broadcasting.

As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here鈥檚 a look at their media habits and how to reach them.

Prior to TikTok Shop鈥檚 launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What鈥檚 Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.

Tech鈥檚 nightmare becomes reality: As Amazon lays off thousands more, the talent bloodletting shows no signs of letting up. It鈥檚 a symptom of impulsivity in the tech industry that could come back to haunt it amid the tight labor market.

Yeah, it looked like eSports was going to take over the world and it hasn't. There are a lot of people who are casual gamers, a significant number of folks in the states, but you're right, it's not as widespread as we once thought it would be. However, the dollars are really getting up there. It's a larger market than you might think.

Andy Jassy maps out a plan to boost Amazon鈥檚 bottom line: The CEO sees opportunities to further streamline Amazon鈥檚 fulfillment operations and boost advertising revenues.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest.

OpenAI's leadership crisis (largely) benefits Microsoft: Turmoil likely strengthens companies鈥� ties, setting the stage to further augment AI innovation.