蘑菇AV

And other platforms such as Pinterest, Reddit, and LinkedIn will grow their ad businesses by at least 12% each year through 2026. But Meta will still dominate the social network advertising market with a nearly 75% share in 2024. Index of Benchmarks.

In October 2024 alone, Pinterest鈥檚 Performance+ product, LinkedIn Accelerate, and TikTok鈥檚 Smart+ formally launched. All of these offerings comprehensively automate targeting, creative, and optimization. Buyers on the open web also have automated buying options.

In the interest of prioritizing human voices over genAI ones, Google has placed added value on user-generated content, which is why results from sites like Reddit, Quora, and LinkedIn Pulse have been rising the SEO ranks. These user-generated responses are not necessarily accurate, which may degrade the search experience.

LinkedIn argued that it should be exempt since its content isn鈥檛 aimed at minors, and X owner Elon Musk called the law a 鈥渂ackdoor way to control access to the internet.鈥�. Our take: Forcing users 16 and younger off platforms and preventing them from creating accounts represents a significant loss of user data for sought-after demographics.

LinkedIn revenues: up 10% YoY (9% in constant currency). Ads as a growth engine: The company鈥檚 Bing search engine and Edge browser helped ad revenues outpace the company鈥檚 overall performance.

LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

While a lower-funnel demand campaign might work for LinkedIn, he advises clients to lead with storytelling and strong creative on connected TV (CTV). Delivering brand storytelling to the right audience through personalization is top priority this year, said Katrenak.

This may mean zeroing in on a specific vertical (e.g., gaming, sports) or a specific platform (e.g., TikTok, LinkedIn). These types of agencies speak to influencer marketing鈥檚 growth and subsequent fragmentation. Here are a few examples of specialized influencer marketing agencies:. Creator Authority, founded in 2023, is focused on LinkedIn influencer marketing.

On social media, LinkedIn will account for 47.2% of display ads, per our forecast. Use this chart: Marketers and retailers can use this chart to strategize B2B advertising across digital platforms and justify increased investment in B2B marketing. Related 蘑菇AV reports:. US B2B Digital Ad Spending Forecast 2024 (Subscription required). How CMOs Are Maximizing ROI (Subscription required).

鈥淎s the industry becomes bigger, it also becomes more nuanced,鈥� said Smiley, emphasizing the relevance of shops that hone in on a niche like Linkedin or women college athlete deals. Boosting talent bonds. As the industry matures and creators find more professional opportunities, the expectation for fair and timely payments will intensify.

LinkedIn aims for incremental B2B ad dollars: Multiple ad upgrades should help the social platform cement its dominant market position.

LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.

Key clients: Amazon, Diageo, LinkedIn, Disney+, H&M. Creator Authority. Founded in January 2024 as a LinkedIn influencer marketing platform by Brendan Gahan (formerly of creative agency Mekanism) and Mandi Hopper (formerly of influencer agency Collectively). Key client: fintech firm Tipalti. The agency-client relationship? It鈥檚 complicated.

The offering includes all types of content creation across social media platforms like TikTok, Instagram, X, YouTube, LinkedIn, and Facebook, as well as podcast hosting. How we got here: The launch comes a year after Havas released its Point.1 data offering, which analyzed a large-scale data set of global physicians鈥� attitudes and beliefs.

Marketers would likely scatter their TikTok influencer dollars across multiple channels, including go-tos like Instagram and YouTube, other social platforms like LinkedIn and Snapchat, as well as podcasts, CTV, and out-of-home. The loss of TikTok Shop would leave a social commerce gap. There鈥檚 nothing else quite like it in the market for sellers, creators, or consumers.