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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
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| Oct 1, 2024
Source: ĢAV
By the numbers: Respondents were generally satisfied with their financial institutions (FIs), but many feel the way banks interact with customers needs improvement. 89% of respondents were satisfied with their primary bank’s ease of service and mobile banking solutions. 41% of baby boomers and Gen Xers, 48% of millennials, and 56% of Gen Zers interact with their bank’s mobile app or website daily.
Article
| Aug 15, 2024
Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.
Report
| Jan 5, 2024
UK mobile P2P payments usage growth has a case of the doldrums—but bank and digital wallet providers can explore several options to give it a boost.
Report
| Sep 20, 2023
These digital-first consumers will overwhelmingly opt for mobile: The number of Gen Z mobile banking users will rise by roughly 4.5 million each year through 2027. And they won’t be going for digital-only banks: Nearly 94% of Gen Z mobile banking users cited a traditional bank as their primary bank in our September 2022 US Mobile Banking Emerging Features Benchmark survey.
Report
| Sep 6, 2023
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| Sep 1, 2024
Source: ĢAV
In a first, 62.1% of adults in the US will use mobile banking, surpassing the 61.5% who will use in-branch banking, per our forecast. This is a marked shift from 10 years ago, when 78.8% of adults used bank branches and 18.6% used mobile.
Article
| Dec 9, 2022
In this podcast episode, host Rob Rubin, alongside our analysts Lauren Ashcraft and Maria Elm, unveil the findings of ĢAV’s latest mobile banking app benchmark report. They delve into the frontier of banking technology, spotlighting the breakthrough features that are shaping the industry this year. The discussion pinpoints the five key features that consumers consider indispensable and unpacks the potential game changers that may take center stage in the future of mobile banking.
The episode also introduces a new segment titled "Who Ranked Best," where the team provides a detailed ranking of the top 10 banks, with an in-depth analysis of what sets the top five apart. This engaging conversation is packed with vital information for both consumers and industry professionals looking to stay ahead in the dynamic world of mobile banking.
Tune in to explore:
- The cutting-edge features that are redefining user experience in mobile banking apps
- Consumer favorites: The top five features you should look for in your mobile banking app
- The future of mobile banking: Innovations that are on the horizon
- Exclusive rankings: Find out which banks are leading the mobile banking sector in "Who Ranked Best"
- Expert commentary from Rob Rubin, Maria Elm, and Lauren Ashcraft, providing in-depth analysis of the report's results.
Audio
| Mar 5, 2024
Users don’t have the bandwidth to try to figure out a mobile banking app—particularly if a competitor’s advertising user-friendly options.
Article
| Jul 18, 2024
This shift from being merely convenient payment access points will increase wallet user loyalty and boost retail sales, thanks to:.
Report
| Nov 28, 2023
Apple’s credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.
Report
| Jun 7, 2023
Just a third of adults in Canada will use mobile peer-to-peer (P2P) payments this year, and adoption will barely grow through 2027. Mobile banking apps and digital wallets must rethink their strategies to capture P2P users—making the most of a population that doesn’t yet have strong P2P brand loyalty.
Article
| Oct 23, 2023
KEY STAT: Gen Zers will surpass all generations, bar millennials, by number of mobile banking users in 2025, per our forecast, making them a key target segment as banks hunt for new customers. Banks face an intensifying battle for deposits and squeezed margins in H2 2023. The US banking industry’s Q1 profit bonanza is behind us.
Report
| Jul 13, 2023
Gen Z is reshaping the demographics of mobile banking users. The number of Gen Z mobile banking users will reach 42.9 million in 2025, overtaking Gen X. The number of millennial mobile banking users will peak that year. Gen Z puts billions of dollars in play.
Report
| Feb 27, 2023