蘑菇AV

Readership of newspapers and magazines in India was the highest in the region. Some 72.8% of respondents read newspapers, up 1.2 percentage points YoY. Magazine readership was 64.0%, up 1.4 percentage points YoY. Voice assistant usage in India led the region and trailed only China globally.

China鈥檚 TV viewing rate ranked last globally at No. 49, while radio listening ranked No. 46 and newspaper readership No. 39. City dwellers were more likely to listen to the radio and read newspapers, perhaps due to their commutes, the ease of access to a variety of daily papers, and city-specific stations and publishers. China was the No. 1 country for voice assistant usage by a wide margin.

The newspaper readership rate (66.9%) and the magazine readership rate (61.1%) both led Western Europe, significantly exceeding regional averages of 49.7% and 46.2%, respectively. PC/laptop ownership in Switzerland was the second highest in Western Europe at 80.9%. This surpassed the regional average of 73.3%.

Hong Kong showed a strong preference for print newspapers. Almost half (49.0%) of respondents read newspapers, the highest in the region and significantly above the 36.1% regional average. New Zealand. New Zealand led the region in streaming stick/device ownership. Some 29.5% of respondents owned a streaming stick or device, significantly higher than the regional average of 8.8%.

The newspaper sued OpenAI and Microsoft for copyright infringement in late 2023 after negotiations broke down; the case could set a major precedent for AI and copyright law. By funding four newsrooms, OpenAI could be looking to soften fears about its adverse impact on news. In its announcement, it highlighted several ways newsrooms are using its technology to improve their processes.

Some 46.5% of respondents reported reading newspapers, and 45.8% read magazines. Both were flat YoY. Social media adoption in Colombia was nearly universal at 99.5%. This placed Colombia among the highest globally in social media penetration. It was No. 5 globally in social media and messaging consumption at 3:19 daily.

Only newspaper readership was higher in Canada: 38.0% versus 36.2% in the US. Traditional media adoption is where an age divide is particularly noticeable. The oldest age cohort was invariably overindexed in almost each of the traditional formats. Urban dwellers, in general, were more likely to read newspapers, likely due to the availability of several print dailies (e.g., Toronto has three).

蘑菇AV benchmarks its US newspaper ad spending projections against Newspaper Association of America (NAA) data, for which the last full year measured was 2013. Out-of-home spending includes alternative, billboards, cinema, street furniture, and transit.

Newspaper readership decreased 6.0 percentage points. Still, Turkey led the region in newspaper readership at 51.4%, well above the regional average of 38.2%. Turkey led the region in viewing of live TV at 95.9%. That was significantly above the regional average of 82.7%. Chart Overview by Country. Bulgaria. Croatia. The Czech Republic. Hungary. Poland. Romania. Russia. Turkey.

Reading newspapers was reported by 36.2% of respondents, a decline of 4.7 percentage points from 2021. Magazines were read by 40.6% of respondents, down 6.7 percentage points from three years ago. Watching influencer content is a growing form of media consumption in the US. The survey found 18.3% of respondents had watched an influencer video or vlog in the past week.

But data reveals a country that still values traditional media, as TV holds a 29.4% stake, and radio and newspapers remain in play. The smallest portions go to cinema and Sunday newspaper supplements, which garner minimal shares of 0.3% and 0.1%, respectively. This reflects the shifting focus away from traditional advertising platforms toward more dynamic and interactive digital formats.

The newspaper readership rate increased by 4.3 percentage points YoY, to 48.3%. This was significantly higher than the regional average of 42.2%. But time spent with print press averaged 37 minutes daily, 16 minutes less than the regional average. Israel's social media usage was nearly universal at 98.8%, 2.4 percentage points higher than the regional average.

Digital newspaper ad spending could increase as it did during Trump鈥檚 previous term, but print newspaper spending will continue declining. Digital newspaper ad spending rose from $4.04 billion to $4.74 billion from 2016 to 2020, while print newspaper ad spending plummeted from $13.33 billion to $5.5 billion.

In 2024, 54.4% of B2B ad spend is still in traditional channels such as directories, magazines, newspapers, out-of-home, radio, and TV. 鈥淭hat鈥檚 very different from the economy or the advertising ecosystem as a whole,鈥� said Wurmser. 鈥淎 lot of it has to do with advertising in niche trade publications.鈥�. That disparity won鈥檛 last.

Digital newspaper ad spending could increase as it did during Trump鈥檚 previous term, but print newspaper spending will continue declining. Digital newspaper ad spending rose from $4.04 billion to $4.74 billion from 2016 to 2020, while print newspaper ad spending plummeted from $13.33 billion to $5.5 billion.

Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast.

Germany鈥檚 aging population has more trust in the media they鈥檙e familiar with, which includes newspapers, radio, and TV, according to connective3. As recently as 2021, for example, 69% of people in Germany were using TV as their main source of news. Digital is gaining fast, though. The chasm between traditional and digital media time was 2:18 in 2018.

Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.

TV time spent has declined over the past decade, but not as steeply as other traditional formats like newspapers and magazines. CTV time spent is making gains every year. It accounted for just 21.7% of total TV (linear plus CTV) time spent five years ago. By 2026, it will make up 38.0%.

As publishers battle declining revenues, deals with AI firms like OpenAI and Perplexity provide new income streams鈥攁nd a seat at the table in shaping the industry鈥檚 future.

Traditional ad spending includes directories, magazines, newspapers, out-of-home, radio, and TV.