蘑菇AV

Zooming out: Nike made a big splash with its Olympics campaign, but it鈥檚 unclear whether the company will secure the gold in 2024. Many of the company鈥檚 latest product innovations won鈥檛 hit the shelves until next year. Plus, Nike is still trying to perfect the balance between D2C and wholesale after leaning too heavily on D2C over the past year.

GenAI could help marketers more easily generate creative, bringing a host of benefits and cost savings. To fully take advantage of the technology, advertisers should understand the key use cases of genAI for creative鈥攁nd their potential downsides.

Yeah, I think their results speak for themselves, and they've also captured a lot of the buzz from Nike. I know among Gen Z in the back-to-school halls, everyone had adidas shoes that they were showing off, and very few Nikes were in there this year. So they've definitely captured the buzz and have the Gen Z fandom behind them now. Sara Lebow (27:04):.

Cosmetics, and Nike have already set up channels. Meta also regularly uses its channel to share product updates. The catch: Channels is currently only available to creators and select business accounts with over 10,000 followers. But Instagram says it is rolling out the feature to more business and professional accounts over time.

And I get that they're doing well compared to Nike and Lululemon. Those feel like really different retail models to me though. Nike and Lululemon are brands that sell their own products and they sell expensive products. Dick's is a big box store. It's somewhere you can go for cheap things. You said they're expanding experiential.

Haddad also does licensing for Nike, among other brands. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

This early affinity to adult brands may also be why several of the top 25 coolest brands aren鈥檛 directly geared toward children, including Amazon, Nike, and Target. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Hoka sales soared nearly 35% in FYQ2: Meanwhile, Skechers delivered a record-setting quarter as the shoe brands continue to benefit from Nike鈥檚 missteps.

Established brands pivot to reembrace wholesale, while digital natives鈥攆acing rising ad costs鈥攕truggle to find their second act.

Nike. Marcus Johnson:. Nike commercial. Sarah Marzano:. I wanted to say it in a really victorious way but now I'm just saying it in a sad way. Marcus Johnson:. Well played. Let's move to the final segment of today's episode, it's of course, Dinner Party Data. All right, let's start with Carina who's going to tell us the most interesting thing she learned in this past week? Carina Perkins:.

Nike, for example, has reestablished its partnerships with retailers including Macy鈥檚 and DSW after admitting it had 鈥渙ver-rotated鈥� away from wholesale a little more than intended,鈥� the company鈥檚 CEO John Donahoe said.

The retailer is timing its promotions to coincide with occasions like July 4th and the back-to-school season, stocking up on popular products like Nike shoes, Uggs, and pickleball equipment, as well as rolling out a loyalty program to offer perks to repeat customers.

It could launch ad-supported answers, similar to what AI company Perplexity plans to do in Q4, partnering with folks like Maria and Nike to sponsor responses in its chatbot, or it could crank up the price on its paid memberships. I'm curious to know what its revenue model looks like, whether it just mirrors the revenue models that we've seen before from search engines. All right, gang.

Gen Z shoppers are more likely to discover new items directly on brand websites and apps鈥攆or example, nike.com and apple.com鈥攃ompared with older shoppers. But they are somewhat less likely to discover products on third-party retail websites and apps, such as amazon.com and walmart.com.

Gen Alpha鈥檚 favorite brands include Nike, Apple, and Adidas鈥攂rands that implement interactive experiences and work with creators. Smaller brands that want to make an impact on Gen Alpha may look to inspiration from Nike鈥檚 activations in the metaverse or Apple鈥檚 AI implementations. 5. The kids are online (but they also value in-person).

They do licensing for Nike among other brands. And I think this feels like a very smart move for a brand like Abercrombie & Fitch that has shown a lot of strength within its product merchandising and has just done a really great job with its turnaround. As they look for the next phase of growth, I think branching into wholesale distribution makes a lot of sense. Sara Lebow (19:38):.

They just weren't necessarily buying Nike.

That could reflect the wealth of resale initiatives from brands and retailers popular with this age group, such as New Look, H&M, Zara, PrettyLittleThing, and Nike. The UK resale landscape is becoming more competitive. eBay dominates UK resale, but it鈥檚 facing tough competition.

Nike teamed up with Dick鈥檚 Sporting Goods in November 2021 to allow members of both retailers鈥� loyalty programs to link their accounts via the Dick鈥檚 Sporting Goods app, offering exclusive merchandise drops and in-store events for connected members. And in September 2022, Nike announced similar partnerships in Europe with JD Sports and Zalando.

Though Nike remained teens鈥� favorite footwear brand, New Balance gained the most mindshare YoY. Hoka and On Running also made inroads with teens, increasing their mindshare by 2.8% and 1.2% YoY, respectively. Spending on fashion also declined among females in upper-income households. Among this demographic, Lululemon athletica remained the No. 1 athletic apparel brand.

Tesla, lululemon athletica, and Nike are the fastest-growing established brands in this space. Use this chart:. Determine your D2C strategy. Consider the value of partnerships with established brands versus with DNVBs. More like this:. Nike tiptoes away from its D2C push. How retailers like eBay, Instacart, and Tapestry are tackling stubborn retail problems.

It was a similar story at Nike, which reported its gross margin in fiscal Q3 declined 330 basis points YoY to 43.3% as it turned to markdowns to reduce its inventory from $9.3 billion at the end of the previous quarter to $8.9 billion (which is still 16% higher than the same period a year earlier).