Drugstores鈥� decline is hurting the US beauty market: Both Coty and L鈥橭r茅al linked the sector鈥檚 challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.
The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.
This is the first installment of our 鈥凌别迟补颈濒 and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.
This is the first installment of our 鈥凌别迟补颈濒 and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.
After an unexpectedly solid 2023, the good times will continue for ad spending in most US industry verticals in 2024. Telecom will lead in growth, and numerous categories will outpace their 2023 increases. A few unusual results are on tap as well.