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And what I mean is there's a new product that's supposed to drive up users and they'll operate at a loss to gain users and sellers, in this instance, we're talking about an e-commerce decision, because they specifically said they were not making any money on this, it's not a commercial decision.

As Axios puts it, TikTok may be less worrisome for propaganda pushed by the Chinese government than for the misleading and harmful content that US citizens post in exchange for likes and shares鈥攚hether it鈥檚 an air fryer Velveeta recipe or tax counseling.

I think that there's a road here, a political road, that TikTok has got to take that is a difficult one, because it's owned by ByteDance and China and so forth, and global tensions, I think that'll take a while to suss out. I think, though, at a literal level, is TikTok Shop going to explode? Yes. Without a doubt.

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

But in light of that vital role that it plays essentially for Chinese brands and Chinese manufacturers with designs on building American consumer brands, I think a kind of dark horse candidate to buy them could be Walmart.

Listener growth will mainly come from France, Germany, and China, which have some of the largest growth rates in our forecast outside of the US. US spotlight: The number of US podcast listeners will grow 5.0% this year to reach 124.5 million. Time spent with podcasts is increasing as well, totaling 23 minutes a day this year and growing to 27 minutes by 2024.

In July, the ERP system went live in China and is scheduled for a 2024 rollout in North America. The bigger jobs picture: Despite tech sector layoffs, there鈥檚 still high demand for skilled tech workers. It鈥檚 being driven by an overall strong US job market, which has in turn staved off the downturn becoming an official recession.

Companies brokering TikTok brand deals and retailers relying on viral marketing campaigns and TikTokkers鈥� commissioned shops would lose their bread-and-butter income. Creator marketer James Nord claims a ban would force thousands of small businesses to shut down. These are all banking customers鈥攕ome of whom have lucrative incomes鈥攚ho could suddenly have less to deposit.

The news: With a population comparable to China鈥攁nd growing鈥攄isabled consumers and their families represent a market of over $13 trillion for financial institutions (FIs). Assistive technology is now available to help virtually any banking customer, giving FIs more reasons than ever to improve accessibility.

At the end of 2022, TikTok was banned from US government devices as concerns about its ties to China reached a fever pitch. Those measures are escalating: Politicians across the aisle have proposed an outright ban on the app, prompting TikTok to open its operations to regulators and reorganize its US business.

Some respondents also cited the increasing tensions between China and Taiwan, and speculated that any US involvement would worsen supply chain pressures and negative investor sentiment. High energy prices. High energy prices, especially in Europe, have been fueled by the geopolitical tensions in Ukraine. This is likely to continue and potentially affect other non-European countries as well.

The EU, UK, China, and both the US Congress and the Biden administration are working on policies, all at various stages of development. What does this mean for marketers? Unlike other technologies, genAI interfaces use existing language skills鈥攁 factor leading to broadscale adoption.

Because it's interesting that we have all this fossil fuel stuff coming from the hay from Europe, maybe not from the US just yet, or China just yet. Can we make direct links as to why certain countries are banning certain ads for certain industries? Man-Chung Cheung (17:35):. Yeah, I mean it could be industry driven a lot of times, like you mentioned about EV.

China has been reluctant to allow a sell-off of the app鈥檚 US business, suggesting the possibility of a stalemate. Toeing the line: TikTok鈥檚 rapid user growth, discoverability, and strong brand activity made it a go-to platform for influencers looking to reach wider audiences, though they're typically active on several platforms. Even so, advertisers haven鈥檛 stopped spending on the platform.

With a tech cold war with China simmering and Beijing taking the global lead in quantum sector investments, such funding is more likely to increase than decrease. This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing鈥攁 daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.

In China, where lockdowns continue to hamper spend, they fell 9.0%. Q3 revenues totaled $4.1 billion, and year-to-date revenues hit 拢10.33 billion. 鈥淲e鈥檙e not expecting a slowdown in the fourth quarter,鈥� said WPP CEO Mark Read, as reported in The Wall Street Journal. 鈥淎nd actually, a couple of clients are looking to increase their budgets.鈥�.

Even as Instagram continues to streamline several of its shopping features, we believe that it will keep many of its checkout options. Payments in Chat is also a prime example of how shopping can be integrated into the main experience, rather than trying to make Instagram a full-fledged ecommerce platform. Snapchat: The App Chases Engagement With Snapchat+ and BeReal-Like Features.

I think what's going to be slow is the US federal government because it is concerned about being less competitive compared to China and other countries on AI specifically. Marcus Johnson:. I mean to your point that you both were making, it can be found in other parts of the country.

The search giant has benefited from intensified competition due to aggressive ad spending by Chinese retailers like Temu and Shein. Their substantial increase in ad expenditure has notably boosted revenues for tech giants and heightened the competitiveness of Google's ad auctions. This surge highlights the delicate interplay between robust marketing and sustainable business growth.

Retail media platforms like Amazon offer many of the same benefits that social platforms do, including a large and engaged audience, targeted advertising, and ecommerce integrations. A burgeoning list of companies are throwing their hats in the ring in the US, Europe, and Latin America; the threat of retail media to the social platforms鈥� future ad revenue growth cannot be ignored.

Buy Now, Pay Later volumes expected to account for 12.1% of UK E-commerce payments by 2025. So, it's really fast-growing and a lot of people, especially younger generations, are using Buy Now, Pay Later instead of credit cards because it's interest free for that kind of installment period.

South Korea, Japan, and China, even though China's going to, as I mentioned, outnumber other regions as a proportion of internet users, only 11% in China. So why don't you give us a little bit more context, Ethan, to the lay of the land of podcasts around the world. Ethan Cramer-Flood:. This report is a useful part of the story for podcasting in general.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.

I don't know what the Chinese regulations are regarding health content aimed at children, but our products are not targeting children. We鈥檝e noticed that influencers have to say 鈥渟eggs education鈥� in order to keep content up, even if they are talking about it from a medical perspective. [Editor鈥檚 note: TikTok uses an automated system that removes videos that violate community guidelines.

It's the extent to which they can make shops feel less like an invasive species and more like a native part of the ecosystem.