蘑菇AV

From gaming to streaming video and podcasts

Expensive headsets aside, Apple already has the necessary developer, app, gaming, fitness, and streaming video ecosystems to build its next big thing.

Offering secured or subscription credit cards can help issuers attract these customers and bolster account openings

But all of those are still lower than the 60 cents earned by social media, and even the 28 cents on digital video. The gap between social media and all other media will grow even bigger in 2025. The shift to digital is more gradual in audio than video. iPods and streaming services, such as Pandora, began to chip away at radio advertising much earlier than streaming video affected traditional TV.

YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming鈥檚 market share with nearly 25%.

TikTok Shop joins Amazon in holding a July sale: The marketplace hopes exclusive discounts on brands like L鈥橭r茅al and live-shopping events will boost GMV.

Digital video audiences are easier to target and more addressable by location and demographic. ROI in these channels is more measurable since campaign outcomes are clearly discernible. The increased penetration of smart TVs allows digital advertising to more easily reach the largest screen in the home.

Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won鈥檛 be Amazon鈥攂ut it will bring in new Gen Z shoppers.

Among major streaming services, Netflix鈥檚 time spent share exceeds ad revenues the most, indicating it has the most room to expand.

Digital video wins over traditional TV among Hispanic viewers. The US Hispanic population has the highest rate of digital video penetration among racial and ethnic groups, at 81.3%.

Yeah, so 96% of them engaged in digital video. What I do think is interesting about them is that there are little to no barriers between the type of digital video that they consume. They feed off of each other, whether it's social or long-form media. It's cyclical. So, 60% of Gen Z'ers prefer user-generated content.

This unprecedented milestone combines both advertising and subscription revenues, cementing the platform's position as a dominant force in digital video. The platform generated $8.92 billion in ad revenues for the quarter, showing resilience against fierce competition from Netflix, TikTok, and Amazon. Expanding beyond traditional video sharing is paying off.

Last year, Adalytics reported that Google misplaced 80% of video ads. Google contested the report, but concerns about ads showing up in places advertisers don鈥檛 want them to persist.

Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.

Social media鈥檚 shift to shoppable video and retail media鈥檚 move into connected TV (CTV) will bring more retail ad dollars to digital video. Fashion and food service are weighing down retail鈥檚 ad spending growth. Retailers in these two sectors have reined in their digital advertising spending in 2024 amid changing business priorities and weaker consumer demand, respectively. Industry Definitions.

AI adoption is also slowing faster than other technologies like social media or digital video, as consumers struggle to find practical uses for it, our senior director of podcasts Marcus Johnson added. 2. Google will test its new consent workflow in Chrome after the holidays.