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More than double the percentage of marketers worldwide say their primary goals on YouTube are top-of-funnel, driving brand awareness, versus bottom-of-funnel, driving conversions, per August 2024 data by the Influencer Marketing Hub.

We raised our forecast because more streaming services added advertising, and mid-tier streaming services experienced more ad growth than we previously expected. Now we expect US CTV ad spending to be 50.0% the size of linear TV ad spending by the end of 2024. While linear TV may still account for significantly more ad dollars than CTV, the latter is rapidly catching up.

Roku Q2 revenues up: Budget-conscious consumers are flocking to its ad-supported streaming platform.

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.

Fans praised the slew of streaming features like the ability to watch multiple competitions at once. Viewers were highly engaged, streaming more than 23.5 billion minutes of content. Our take: With ownership of Olympic broadcast rights through 2032, NBCU can expect a recurring, substantial boost to Peacock viewership that will attract advertisers.

Our take: A second victory against a traditional pay TV provider has solidified Disney, along with other legacy media giants-turned-streaming platforms, as the more powerful force in TV. With a lengthy list of popular linear channels under their umbrellas as well as leading streaming services, companies like Disney and Warner Bros.

Latin America鈥檚 digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.

The challenge is of course it requires a dedicated team to identify which videos to comment on and to craft and gauge in comments that are going to align with not just online culture, but also the brand's voice, like to find that perfect happy medium there.

This includes Amazon鈥檚 original marquee category, books, music, and video, where it is closing in on 100% of US ecommerce sales. Amazon鈥檚 category gains show that Temu and Shein have yet to significantly affect its business.

Streaming is very high for both audio and video in Southeast Asia. Video streaming was reported by 94.9% of respondents in the region in H1 2022. That penetration rate trails only Latin America and Western Europe globally. Consistency of adoption was evident across gender, income, living location, and age, which showed penetration rates above 90% for every cohort.

At the same time, other streaming services with ad plans鈥攊ncluding Hulu, Disney+, Paramount+, and Peacock鈥攚ill see net growth in their viewership through 2027. The ads have it. AVOD services added 11.9 million viewers in 2022, with free premium video streaming services tacking on another 5.6 million.

The news: YouTube is capitalizing on a surge in streaming ad dollars by expanding its Pause Ads format to more users on smart TVs. Currently, Dunkin' Donuts appears to be the sole advertiser using this format, suggesting a gradual rollout. How it works: Introduced in May 2022, this feature shows static ads when a viewer pauses a video.

GenAI-powered video creation for Amazon Ads, which allows advertisers to generate 鈥渧isually rich鈥� content that showcases an item鈥檚 features and selling points from a single product image.

Ad-supported streaming and live sports are accelerating pay TV鈥檚 decline: The largest pay TV providers lost 5 million subscribers in 2023, while SVOD鈥檚 market share grew.