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BNPL accounted for 6% of ecommerce transactions and was the fifth-most-popular brick-and-mortar payment method in the UK last year, per FIS. In-store and online BNPL constituted a greater share than prepaid cards and other payment methods in the UK.

What once was mainly a service for fashion and beauty is now available for travel, dining, and entertainment. BNPL adoption is increasing across merchants and age groups. Expect a 鈥渉oliday hangover鈥� in the first quarter. 鈥淭here鈥檚 going to be a bit more of a reckoning next year,鈥� Canaves said.

This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey. The bottom line: Search and display will remain valuable retail media formats for the foreseeable future.

Level it up: The beauty of in-store retail media is that retailers and brands can use the data they collect in-store to bolster their other retail media strategies.

For example, a sponsored skincare post doesn鈥檛 need to feature a dermatologist (although it could) but should at least feature someone who plausibly uses that product. 4. Feature active and sustained brand use. This goes a step beyond credibility. Viewers are more comfortable with products that creators use and feature consistently, said Ryan.

It also contains a hub area where users can purchase in-game cosmetics from various brands, and has several 鈥渆mpty鈥� stands that will be updated throughout 2023, Walmart said. The other is Universe of Play, a space where players can play with 鈥渢oys come to life鈥� across a variety of games. Why Roblox?

This creative approach and playful tone facilitated viewer engagement and shareability while subtly promoting CeraVe's dermatologist-developed products without overt selling鈥攅ffectively distinguishing CeraVe in the crowded skincare market. Nostalgia and emotion: Nostalgia played a significant role, with brands like Volkswagen reminiscing about their iconic vehicles while introducing the electric ID.

KEY STAT: Nearly 72 million US consumers鈥攁nd about a third of US digital buyers鈥攚ill engage in cross-border retail ecommerce in 2024. Our Forecast Definitions. Our definition of cross-border purchases only includes transactions where the consumer is aware they are buying from a seller in a foreign country.

I also wanted to say on the topic of AI, Amazon is also experimenting with AI in ways to help shoppers.

It evolved from niche product lines such as hair care and sexual health to adding primary care and mental health virtual visits during the pandemic. It sells health and wellness products through its online store and app, but Hims & Hers also has several retail partners including CVS, Walgreens, Walmart, GNC, and Amazon. Our take: Hims & Hers is becoming the model D2C healthcare brand to emulate.

The up-and-coming shopping app Temu made waves with its Super Bowl ad debut this year, airing its 30-second spot with a cheery 鈥沦丑辞辫 Like a Billionaire鈥� tagline several times on Fox during and after the broadcast of the big game. Here鈥檚 what you need to know.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Beauty isn鈥檛 skin deep: Beyond the spectacle, this event stood out for another good reason: it was a celebration of diversity. In the past, Vogue has been criticized for its lack of diversity (within the office and on the pages of its publications).

YouTube has expanded its affiliate shopping capabilities and eligibility for the YouTube Partner Program in order to maintain the strength of its creator relationships. But livestream commerce may factor more into YouTube鈥檚 future.

Dive deeper: See what our forecasting and retail & ecommerce analysts had to say about the earnings. This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort鈥檚 economic profile and shopping habits鈥攑articularly as they aim to capture younger generations of digital natives.

Leveraging AI analytics in this way satisfies what Google Cloud CEO Thomas Kurian called 鈥渁 shift to personalization鈥� in the beauty industry. AI-powered Instacart goes public. Instacart, which went public on Tuesday, has featured an AI search tool powered by ChatGPT for months.

Worldwide, growth will be driven by two categories: food and beverage and beauty and personal care. 2. But adoption begins to slow. Companies will increasingly need to rely on existing customers as the number of new subscription buyers slows. Because of this, we predict the average spending per digital subscription buyer will climb to $753.23 a year in 2023, sustaining growth in the short term. 3.