蘑菇AV

That's a good point. Rahul Chadha (08:14):. Conversation too. Marcus Johnson (08:15):. Well. So then does it matter if they're clearly labeled? You mentioned, that's just such a good point because there are California, were they using AI watermarks? Did that legislation get passed?

Consumers are using the internet and social media to a great extent for healthcare purposes. Here鈥檚 what healthcare and pharma marketers need to know about how online-acquired information influences patient action.

It just feels like the path that a lot of these digital platforms seem to be taking, and they all seem to be copying one another.

Bulletin bored: Facebook doesn鈥檛 have a good track record recently with platform innovation, as evidenced by pivots from its podcasting and live audio platforms. The decision to shelve Bulletin feels like another one of these failed ventures.

Consumers spent a record-breaking $314.9 billion online globally during this year鈥檚 Cyber Five, according to Salesforce. But there鈥檚 lots more to learn beyond top-line sales numbers鈥攆rom Target's Taylor Swift-fueled Black Friday surge to Gen Z's big spending habits. Here are five key stats on Cyber Five performance you may have missed and what they mean for the rest of the holiday season.

Home goods, household essentials, and apparel and shoes were top sellers. Nearly three in 10 (28% of) shoppers purchased home goods, while 26% went for essentials and 24% bought apparel and shoes. Amazon was the big ecommerce winner. Online sales at retailers not named Amazon fell 7% on the first day of Prime Day compared with 2022, per Salesforce.

In other words, good content will lead to searchers staying on brand sites when they get there, which will help with page rank. Keep in mind: The leak, if credible, does show inconsistencies in Google鈥檚 messaging.

Consumer packaged goods (CPG): Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products.

When it was asked to initiate returns of purchased goods, Claude failed a third of the time. Anthropic prevented Claude from accessing the web during training to avoid risky behavior such as posting on social media or interacting with government websites, per TechCrunch. 鈥淲e encourage developers to begin exploration with low-risk tasks,鈥� the company cautioned.

During a digital ad downturn, livestream ecommerce could be a lifeline for driving alternative revenues. 鈥淵ou can get consumers to go directly from discovery to purchase in a very short period with very clear and direct attribution,鈥� said senior analyst Sky Canaves. The challenge: TikTok and other platforms with livestream shopping need buy-in from users.

On today鈥檚 podcast, we discuss the 蘑菇AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off 鈥� Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

Well, you make good points about the consolidation and things becoming more centralized, but I feel like over the past year it's gotten more confusing. So we're still a ways away from it getting simplified. The year, the yearly stuff does keep you locked in long. I mean I signed up yearly for Max and I felt like I was probably more committed to it.

Travel鈥檚 Strong Prospects Mean That Search Ad Spending Is Once Again on Healthy Footing鈥�Good News for Google. Search ad spending has been trending down as a share of overall digital ad spending in the US.

Your one-stop-shop for travel industry digital metrics in 2023.

Check the number of users: A high user count doesn鈥檛 ensure a perfect GPT, but it鈥檚 a good sign people are getting the outcomes they want. Beware of duplicates: The GPT Store may feature copycats. Make sure the tool you鈥檙e using is not a dupe by verifying the creator. Validate where data comes from: A GPT is only as good as the data it uses.

Digital continues to eat share, with CTV leading the charge. Adults will spend nearly 3 hours more per day with digital media than with traditional media this year. The gap will only increase, and digital will claim nearly 65% of US daily media time by 2025. The digital/traditional time split was roughly 50/50 as recently as 2019.

Key stat: Two-thirds of Americans at least somewhat agree that tariffs, often threatened by President Trump, will raise prices on goods they buy.

鈥淭here鈥檚 a lot to feel good about when it comes to Meta right now,鈥� said Insider Intelligence principal analyst Debra Aho Williamson.

Brands selling goods via social channels will want to answer customer questions and send them AI-aided paid or organic marketing messages within platforms. And consumers are open to customer service interactions happening on social media.

I mean the value of the service despite having two price increases in the last year or so, or a little over a year at this point, is still extremely good. And I think the fact that user growth, even though it was 12%, that is still pretty good for the quarter immediately after a price increase, or subscriber growth rather, excuse me. Marcus Johnson (04:53):.

If people online are talking about your brand鈥檚 ick or 鈥渃atching the ick鈥� from your brand, it鈥檚 not good news. It likely means you need to listen and change. Mother: If something or someone 鈥渋s mother,鈥� they鈥檙e doing something right. Derived from Black and Latino LGBT+ slang (as many terms used widely online are), a mother or something that is 鈥渕othering鈥� is influential, iconic, and culture-shaping.

Marketplace is what makes Facebook a leader in social commerce, which isn鈥檛 all good for Meta. On the one hand, it鈥檚 a helpful tool during an economic downturn; on the other, Meta has trouble actually profiting from these consumer-to-consumer sales. 3. What about brand participation? Brand participation in online resale has skyrocketed, according to thredUP.

鈥淭he key to the future of the internet is being able to strike that balance between preserving that participatory nature and increasing access to good information,鈥� Robyn Caplan, senior researcher at Data & Society, told NBC. The bigger picture: The SCOTUS cases could potentially usher in a new reality for the internet, but there鈥檚 no clear indication on how the justices might rule.

With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don鈥檛 rely on cookies and mobile IDs.

Temu鈥檚 appeal: Like Shein, Temu offers goods at incredibly low prices鈥攁lthough Temu鈥檚 offerings go beyond clothing to include electronics, household goods, and toys, among other categories. Unlike Shein, Temu is leaning on Pinduoduo鈥檚 relationships with over 11 million suppliers and manufacturers to expand the number of merchants and merchandise on its platform.