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In-store shopping remains the largest US retail channel by both share and dollars. Growth overall will decelerate as economic worries lead consumers to pull back on spending.

As AI and attention metrics become more commonly used, and addressability practices are reevaluated in response to cookie deprecation, the way marketers plan, buy, and measure are evolving.

So all media channels will be getting that bump because of the election, the Olympics, things like that, soccer tournaments, worldwide soccer tournaments. Yory Wurmser:. Yeah. And I'm going to cheat a little bit and just say that that effect on video of those four year events, because the rapid growth of CTV is probably, I said 50, 40, 10.

I recently spoke to our principal forecasting writer, Ethan Cramer-Flood, about imbalances between how much time we spend on different media channels and how many ad dollars are spent there. And so 26% of all digital ad dollars, 26% of that digital ad pie are spent with social networks or on social networks, whereas a smaller 18% of all digital time is spent on social networks.

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

The Information Age 2.0 is upon us: Google鈥檚 latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.

Google eyes big banks as goldmine for new cloud customers: It showcased partnerships, new tools, and hardware to facilitate its global expansion plans at the fall event this week.

Learning is the new retention perk: A survey shows that learning opportunities incentivize younger workers to stay at their jobs. It shows how Big Tech could close the skills deficit.

Data center scrutiny rises in Europe: Data centers鈥� energy intensity and water use are running up against Europe鈥檚 energy crisis. Ireland鈥檚 data center moratorium puts facilities鈥� sustainability measures in focus.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.

In this report, we look at the most important updates for social platforms in Q3 and how those changes will affect marketers. For the first time, we鈥檙e including updates for YouTube as well.

Uber sees retail media opportunity in UK: The ride-sharing and delivery firm looks to capitalize on its own first-party data amidst a general ad downturn.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

鈥淲e鈥檙e showing 20.5% growth for retail media ad spending this year, and 22.9% actually accelerating into next year,鈥� said senior forecaster Ethan Cramer-Flood at our recent 鈥淎ttention! Seizing the Retail Media Opportunity鈥� summit. That stat assumes inflation will cool some in the second half of this year, which our forecasters currently predict it will.