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Instacart expands offsite retail media capabilities with YouTube partnership: The retailer鈥檚 first-party data will power shoppable ads for CPG brands

TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.

Creator platform LTK looks to boost engagement: CEO says she has 鈥渮ero doubt鈥� that Instagram will shut down the new shopping functionality, LTK DM.

Netflix鈥檚 US ad revenues per ad-supported viewer will fall from $70.44 this year to $59.67 by 2026, according to our forecast.

The range of costs per thousand on major US streaming services is narrowing as new entrants Netflix and Disney+ come down from their initial ad-tier launch highs in late 2022.

Next year, that will grow 4.8%, accounting for nearly half (47.5%) of all time spent with digital video. 2. Streamers will grow ad inventory through live events. Netflix is expanding its lineup of live events, from reality show reunions to sports championships, to attract more ad dollars.

While we expect the number of Gen Z digital video viewers to stabilize, their media consumption is more intertwined with their social media use than is their predecessors鈥�.

OTT video service users are individuals of any age who watch video at least once per month via any app or website that provides streaming video content over the internet and bypasses traditional distribution. Pay TV households are households with a subscription to a traditional or digital (vMVPD) pay TV service.

That cost-effective format allows B2B companies to tailor content to industries, roles, or niche markets to connect more easily with specific audience segments compared with digital video. Why they matter: Podcasts鈥� growing reach and ability to deliver in-depth, targeted content make them an ideal platform for engaging business audiences and establishing industry authority. Other advantages:.

How streaming services are adapting to Amazon鈥檚 shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.

On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.

TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.

Instagram won鈥檛 change its ad plans unless usage drops: The app is testing ads in stories, a high-engagement placement that could be here to stay.

On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Not all assumptions about how Gen Z consumers shop are correct. While it鈥檚 true that they鈥檙e motivated by sustainability, they鈥檙e also limited by their budgets. It may be difficult to earn their loyalty, but they still have brand affinities. Here are four assumptions about Gen Z and whether there鈥檚 any truth to them鈥攕traight from members of Berns Communications鈥� Z Suite network of Gen Z consumers.

TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.

Gen Z will watch long-form videos, but they prefer short-form digital videos, according to our data. Read the full report, B2B Video Marketing in 2024.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.