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Even as we approach a potential ad spend winter, connected TV (CTV) advertising is in decent shape. Netflix and Disney+ just joined the ad-supported streaming game. Cord-cutters are outpacing pay TV viewers. And YouTube is increasingly watched on CTVs. These five charts offer a closer look at CTV鈥檚 past, present, and future.

It鈥檚 been a year since Netflix launched its 鈥淏asic With Ads鈥� tier, joining an increasingly cluttered landscape of ad-supported streaming platforms. Netflix leveraged a year of solid connected TV (CTV) ad spend growth, cost-conscious consumers, and Hollywood strikes that emphasized the value of a deep existing catalog to grow its ad supported plan to 15 million global monthly active users, according to a company post. Here鈥檚 a look at what鈥檚 new, what鈥檚 working, and what needs more attention at Netflix.

Google this week announced several new advertising features for YouTube across video, audio, and commerce. Here鈥檚 what the company announced at Advertising Week New York:

The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.

Zoom out: The companies鈥� 2023 clash resulted in a favorable deal for Disney that saw Charter Spectrum offer Disney鈥檚 streaming services at no extra cost. This set a new model for streamer-pay TV relations that is continuing in the Spectrum-WBD deal. Over time, pay TV services are likely to lose customers to streaming services, which charge lower prices for a large catalog of video entertainment.

Growth has slowed, but bright spots remain in key categories.

As with video, digital audio鈥檚 growth is supported by the variety of devices used to stream content, including smartphones, tablets, smart speakers, and in-car audio. Radio鈥檚 minutes are declining slightly each year. They have fallen by 18.2% over the past decade.

Stewart runs the team, Sophie does our social media, and Lance does our video podcast. Thank you to everyone for listening. We hope to see you on Monday for the Behind the Numbers Daily. That's our 20-minute eMarketer podcast that helps you stay up to date with what's going on in media, advertising, and tech. Happiest of weekends.

For the second consecutive year, Greece took first place in Western Europe for on-demand/streaming service and video streaming. This follows two years of strong showings in online tv/streaming, which this year it now ranks fourth regionally. In a seemingly contradictory finding given its strength in digital TV, Greece was last in the region in streaming device ownership.

Netflix phases out Basic plan amid ad-supported regrets: The company鈥檚 approach to lifting ad-tier subs puts it far behind Amazon.

Search, retail, short-form video, and social advertising sales will climb 13.6% to $264 billion, making up nearly three-fourths (72%) of the total market. Connected TV (CTV) growth is slowing somewhat, having firmly established itself as a digital ad market staple.

Declining political support and economic reliance on the platform suggest a ban may be unlikely, despite ongoing legal threats.