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Over half (54%) of US holiday shoppers expect to give clothing or accessories as gifts this year, the most popular gift category, according to a November 2024 survey from the National Retail Federation (NRF) conducted by Prosper Insights and Analytics.

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

In 2024, connected TV (CTV) platforms raced to expand ad-supported content, Google delayed its cookie plans (again), and brands chased insights from social media giants on how to break through to consumers.

Value was the name of the game in 2024 as retailers scrambled to keep consumers shopping. But that wasn’t the only thing on retailers’ minds this year.

While Gemini and cloud services drive record revenues, competition and global regulatory actions threaten its monopoly, particularly in search and advertising ecosystems

Layoffs, outages, and slowing 5G buildouts expose vulnerabilities. In 2025, the industry must pivot to sustain growth.

On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.

Digital wallets are solving this with passwordless checkout, which will likely become the industry norm

Word-of-mouth marketing is critical to the customer acquisition process for credit cards

Digital sports viewership surpasses TV: Fragmentation challenges consumers, while younger audiences drive demand for highlights and streaming innovation.

While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.

Mothers in the US spend over twice as much time on Facebook and Facebook Messenger than they do on TikTok, according to September Comscore data.

A big Google decision is coming in 2025: A judge will rule in April on several DOJ proposals that Google sell Chrome and syndicate its data.

Retailers are forging closer relationships with creators. Retail media networks (RMNs) have partnered with creator networks and social platforms to satisfy advertiser demands for incrementality and stay relevant as shopping becomes more social.

Back in January, the Retail Daily newsletter editors made some retail predictions for 2024. While we were right about Amazon opening fulfillment centers out of physical stores, we were wrong about more digitally native brands partnering with Amazon. Want the full rundown? Here’s how we did.

This year, plenty of campaigns showcased the innovation and creativity of the ad industry.