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From retailers drawing shoppers in-store by leaning on creator content to the emergence of livestream ecommerce influencers and the potential consolidation of retail media networks, our analyst-led predictions offer a glimpse into the future of shopping and advertising. We explore each, weighing the arguments for and against their likelihood in shaping the year ahead.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.

But food, beverage, and beauty companies may want to shift their products centered around solo routines to be more social. Follow the leader: Many of Alo Yoga鈥檚 stores (also called sanctuaries) have built-in yoga studios and cafes, transforming a shopping experience into a social outing. Some Alo fans even go on dates there. 4. Don鈥檛 pretend to be something you鈥檙e not.

Consumer packaged goods (CPG) and consumer products: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products.

Instagram is featuring ads in search results, so a user searching 鈥渟办颈苍肠补谤别鈥� would see sponsored content for a relevant brand. This is a play at something TikTok does really well: encouraging searches and taking advantage of that behavior. Instagram also rebranded its content ads to partnership ads in order to increase collaboration between creators and brands. Player: TikTok.

The story of the digital shelf begins, as retail and ecommerce stories so often do, with the power of the brand. With endless aisles of competition and various ecommerce platforms to master, brand is the one thing that truly scales. Winning at the Digital Shelf.

Our complete estimates for ecommerce in the UK can be found in this report鈥檚 accompanying spreadsheet. Digital Ad Spending Under Macroeconomic Threats. Given its unique geopolitical position, the UK is particularly susceptible to today鈥檚 macroeconomic pressures. The ad industry hasn鈥檛 felt the brunt of these pressures just yet, but as issues mount, the longer-term outlook might take a downward turn.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Costco鈥檚 membership doesn鈥檛 include many ecommerce benefits, proving the enduring appeal of in-store shopping. The retailer has been reluctant to invest in this area. It doesn鈥檛 offer free same-day shipping on grocery orders, and it no longer offers click and collect as a fulfillment option for grocery.

Health and beauty is a huge potential growth category for e-commerce. Do you know how Ulta performs there? Jeremy Goldman:. Pretty well. The short answer is that there are some products that they offer that don't work that well with e-commerce. Generally speaking, e-commerce is a great opportunity within beauty from a replenishment standpoint.

So, this is an oldie but a goodie and it's Olay beauty brand. They have an AI powered skin advisor. So, you can take a selfie of your face and the app uses AI to tell the true age of their skin, which told me I was four years older than I'm, which I was quite offended by. It evaluates skin health and makes recommendations for a personalized skincare regime.

That's the amount of US retail sales, both e-commerce and in-store we forecast for this year, $7.5 trillion. Any guesses on what percentage of worldwide retail sales that $7.5 trillion represents? Zak Stambor:. Oh gee, I'm so bad. Sara Lebow:. Me, too. Zak Stambor:. Geez guesses. Arielle Feger:. I'm going to guess 20? But I'm not very confident. Sara Lebow:. All right, we've got an unconfident 20.

Other industries measured by Rival IQ tweeted far less frequently, falling to just 0.9 times per week among both fashion and health and beauty brands, and the median engagement rate per tweet was just 0.035% across all industries. Twitter trends aren鈥檛 nearly as common as they used to be.

On today鈥檚 podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok鈥檚 ecommerce plans around the world, looking at what鈥檚 driven success in some markets and held it back in others.

The things that will educate shoppers, help shoppers are the things that will work the best and also the things where you already have the hardware to do it. So in-store audio, like we said, TVs in-stores that already have them. And then I think there's much to be said for end cap displays and things like that that aren't going away anytime soon.

A partnership with ecommerce platform Shopify lets merchants develop marketing programs aimed at driving social commerce. Launched last year in Canada and other markets, the partnership allows Shopify merchants with a TikTok Business Account to access platform features so they can promote their products and generate traffic to their ecommerce sites.

As the cost-of-living crisis continues, the British Retail Consortium has warned there may be 鈥渕ore gloom than glitter鈥� this Christmas. With families preoccupied with making ends meet, what can retailers expect from the festive trading period? This Analyst Take will explore how shopping habits might change, what will happen to total spend this holiday season, and how retailers can maintain loyalty and attract new customers amid inflation.

They can leverage that position and everything that they've built through Prime and e-commerce, and parlay that into convincing consumers that they can deliver a healthcare experience that's more personalized and digitized and simpler than what they've been getting. Marcus Johnson:. Yeah. Prime is a great point, talking about consumer trust in a brand. Obviously, that being a sub-brand of Amazon.

There is significant potential for retail media in the UK, which is one of the world鈥檚 most advanced ecommerce markets. GroupM forecasts the value of retail media spend in the UK could reach 拢2.4 billion by 2024. Among the retailers set to dominate are Amazon, Tesco, Sainsbury鈥檚, and Boots, whose ecommerce operations command significant monthly traffic. Amazon pioneered retail media networks (RMNs).

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

Ecommerce. Maturity and Iteration. Walmart鈥檚 digital sales channels were slow to gain momentum until the pandemic forced retail to move online in early 2020, despite the more than two decades of experience it has in ecommerce. Still, Walmart emerged as a substantially larger ecommerce player.