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Shein鈥檚 expanding its US distribution centers in an effort to expand its American market. 罢丑补迟鈥檚 good news for US customers, who currently wait up to 15 days for deliveries from the Chinese brand.

Is that a good thing? Sophisticated, choosy shoppers are, in some ways, the lifeblood of the affiliate marketing sector. Yet their increasing savvy is proving to be a double-edged sword that is cutting into advertisers鈥� and publishers鈥� margins. Why affiliate marketing is more visible than ever.

So the biggest one is when you're thinking measurement, you need to align your measurement strategy with how users are behaving online. And if you're not aligning the two, that's when you wouldn't see results that really make sense to your business.

Marketers have a plethora of good choices when it comes to the global podcasting ecosystem, but how and where to leverage this kind of content depends on the individual marketer鈥檚 strategic priorities and the type of audience they鈥檙e targeting. In Primarily English-Speaking Countries, Podcast Listening Is Already Among the Most Common Digital Activities.

Good post-purchase delivery communication is key. Most UK consumers (83%) would like to receive a notification when there is a delivery problem, per an August 2023 survey by Shipup, ZigZag Global, and Dynata鈥攁nd a similar proportion would value proactive order tracking alerts for the transparency and reassurance they provide about orders.

Consider hiring roles such as data scientists, in addition to digital and content marketers. AI-generated content is only as good as the input prompts and level of experience users have with the tools. Integrate AI tools with your current martech stack and analytics. Test and experiment. If you want to use AI for content creation, test how it performs.

These quick-fix interactions could give patients a false sense of good health. Higher-acuity medical conditions may go undetected until it鈥檚 an emergency situation or a more serious condition stage.

That reflects consumers鈥� increasingly positive perceptions of those products: 8 in 10 (80%) consider private labels 鈥渏ust as good, or better than鈥� name brands. How we got here:. It started with inflation. Rising grocery prices, which peaked at 11.4% YoY in 2022, made cost-conscious consumers trade down to private labels to save money. Those sales drove retailers to invest in private labels.

The retailer is also seeking overseas opportunities: TJX acquired a 35% stake in Dubai-based off-price operator Brands for Less, the only major off-price apparel, toys, and home goods retailer in the region. Our take:. TJX has good reason to be bullish about its growth opportunities. The retailer has access to a wealth of quality branded merchandise, which is helping solidify its reputation for value.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

That is not quite as good than the previous 24%, but still pretty good. Most of the company's revenue, 85% comes from paid subscribers. Even though paid subscribers are a smaller share, they make up more of the money. 85% of the dollars coming from paid subscribers. That grew at 18% versus 22 last year.

At the same time, spending is shifting further online as high street giants expand their ecommerce offerings and more online specialists emerge. By 2028, over a fifth (21.7%) of health, personal care, and beauty sales will take place online. Food and beverage ecommerce penetration has plateaued. Ecommerce penetration in this category is already high in the UK, at 10% in 2025, versus other markets.

鈥淚 turned myself into a creator because it was good for the business,鈥� said Nadya Okamoto, co-founder of period care company August. Okamoto, who boasts 4.1 million followers on TikTok, said brand founders can create organic content as a way to avoid 鈥減aying for eyeballs,鈥� referring to paid ads.

The details of the case: The suit is the FTC鈥檚 second in as many months to invoke the Robinson-Patman Act (RPA), which makes it illegal for sellers to offer buyers different prices for the same goods unless the difference can be justified by higher distribution costs.

罢丑补迟鈥檚 good news for AI companies, but it isn鈥檛 necessarily good news for publishers. 鈥淚t's just another example of publishers getting the short end of the stick, digitally speaking, really since the dawn of the internet,鈥� Verna said.

For example, offering the ability to a pair complimentary goods in consumers' baskets could entice advertisers to bid more aggressively. Ask yourself, "Is my first-party data as sophisticated as it could be to really attract some of those incremental ad dollars into my system?" Dahill said.

The new core update is actually good news for marketers using generative AI responsibly. Ray said marketers using generative AI to analyze or improve existing content, generate FAQs, and create rough drafts are in the clear with this update.

And in some cases growth is still pretty good, actually pretty high, particularly in comparison to a lot of other digital activities that are sort of increasingly maxed out. So you hit on the key themes. I'll spell it out a little more specifically.

TJX soars: TJX in particular is benefiting as wealthy shoppers trade down to cheaper retailers, and customers across income levels look to score designer goods at affordable prices.

I wonder if we're going to see a tech company emerge that buys a small bank and is really good at it. In other words, creates an experience which is one that people remember, one that people strive to have. And that's the challenge that I have with smaller institutions is they're not generally good at building these digital experiences.

So it grew 14% or added 13 million as we mentioned, but that's actually not as good as it has been performing. Subscriber growth has slowed considerably. Spotify added more subscribers in Q1 of last year than it did Q1 and Q2 of this year combines. I mean, it seems to ad supported Danny seems to be, ad supported subscribers struggling the most.

That longer attention span is good news for creators, who benefit from diversifying their audiences across platforms so they鈥檙e not beholden to a single company or algorithm. Creators may be open to cross-posting on both YouTube and TikTok. History lesson: TikTok has allowed 60-second videos since 2017.

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

I remember we had launched a whole sort of digital store research area when I was at Forrester. I think it must've been back in around 2010 or something. And even back then there was caution over investing in these digital in-store technologies. And I think it's the same sort of concern right now is how are we going to maintain these things?