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Citi estimates that around half of creator economy revenues come from ad-based video platforms like YouTube. In 2021, YouTube announced it paid out more than $30 billion to creators, artists, and media companies via ad revenue sharing over the past three years. In 2022, Twitch said creators earned over $1 billion on the platform in 2021.

YouTube speaks Aloud: YouTube product management exec Amjad Hanif announced during the company鈥檚 keynote session that Aloud, an AI-driven dubbing platform from Google鈥檚 Area 120 incubator, is coming to YouTube. Aloud can transcribe an English-language video and then translate and dub it into Spanish or Portuguese, with more languages coming soon.

But if a wider ban is enacted, brands should anticipate those millions of TikTok users migrating to platforms like Instagram and YouTube, both of which offer mature ad products for marketers. Those who heavily advertise on TikTok should get acquainted with Shorts and Reels. Audiences for YouTube and Instagram are massive in Canada (26.8 million and 16.3 million, respectively).

鈥淏rands and creators should align their TikTok and content strategy with other platforms such as YouTube Shorts, [Instagram] Reels, and creator marketing, which are a priority for Google and Meta,鈥� said Kramer. 鈥淭his content style and tapping creators to amplify reach will remain relevant, no matter what platforms exist.鈥�. 4. A ban would open the gates for a new platform to sweep in.

Spillover: If TikTok gets banned, Reels and YouTube Shorts will likely absorb a meaningful portion of its audience and advertising spending鈥攂ut not all of it. 鈥淓ven if a company can replicate the tech, they can鈥檛 just replicate the culture,鈥� Enberg said.

During a staff Q&A in November, he floated the idea of encouraging YouTube creators to post videos to Twitter by offering 10% more than what YouTube pays. Around the same time, he posted a series of tweets suggesting that video could pave the way for creator monetization on 鈥渁ll forms of content.鈥�.

Hulu, YouTube, and Roku will lose market share. In 2023, net YouTube, Roku, and Hulu will account for about one-third of CTV ad revenues. That鈥檚 a decline of 11 percentage points from 2019. These companies鈥� ad revenues will still grow, but the broader market will expand at a greater rate, reducing their share. The Line Dividing Free and Paid Viewing Blurs.

And we've seen that be a big driver of revenues and spending for Amazon and for YouTube. So it's not the NFL, but WWE is still really large, and I'm sure that there will be people who are looking to advertise alongside that. Marcus Johnson (11:18):. Yeah. That's a great point. This is all still so new as well.

Even if TikTok never becomes a major player in podcasting, snagging even a small piece of the pie can impact players like Apple, Spotify, and YouTube鈥攚hile simultaneously allowing the leading short-form app to keep users in-app, rather than sending them elsewhere to consume spoken-word content.

The news: Amazon has signed a deal with James Donaldson, the YouTube star known as MrBeast, to produce a reality competition series for Prime Video, the company announced Tuesday. The show will be titled 鈥淏east Games鈥� and feature over 1,000 contestants competing for a $5 million prize. MrBeast鈥檚 name is synonymous with YouTube.

YouTube is by far teens鈥� favorite platform, but TikTok, Snapchat, and Instagram are all also popular, according to Pew. Teens primarily use social media for entertainment and connection, per a July 2023 study from Gallup and the Institute for Family Studies. Use this chart:. Demonstrate teens鈥� relationship with smartphones and social media. Understand social media marketing audiences. More like this:.

鈥淲hether through video content on our site or YouTube, it engages consumers at their moment of inspiration.鈥�. Help to narrow down the choices: To help consumers navigate through hundreds of choices, Lowe鈥檚 uses guided selling modules, which ask shoppers questions about what they鈥檙e looking for, what projects they鈥檙e working on, or what styles they prefer.

YouTube is taking on social networks and streaming platforms in time spent鈥攁nd ad revenues. YouTube isn鈥檛 included in our social network video ad spending forecast. Like the majority of US advertisers鈥�74%, according to a recent survey by Pixability鈥攚e classify YouTube as a digital video platform.

YouTube TV subscribers jumped nearly 50% in a year thanks to Sunday Ticket. YouTube users cry foul after ad blockers ban and Premium price hike. Lessons from YouTube in how generative AI is changing the creator economy.

These ads run mostly in mobile social apps like Facebook and Instagram, and video apps like YouTube and TikTok. Search also accounts for a huge chunk of mobile spending. More than 40% of mobile spending is earmarked for search, especially from advertisers with brick-and-mortar locations like retailers and restaurants.

Pichai also boasted strong YouTube subscription, Google Cloud, and Pixel growth. Alphabet chief business officer Philipp Schindler also announced that Google will debut new connected TV (CTV) advertising tools to go along with its recent multiyear deal to distribute NFL Sunday Ticket.

But I realized that I would get in trouble for saying that, so I'll say 50% Google, 20% YouTube, 20% Instagram, and 10% other in which you can squeeze a ton of different things, whether that's Perplexity, whether that's Reddit, whether that's Tumblr, whether that's publisher-specific apps.

They also turn to platforms like Facebook and YouTube, sources they鈥檝e used for years. Targeting older millennials there, with evidence-based information, will be more productive than sponsoring influencers on newer platforms. Accept that convenience and cost will always be top of mind for millennials.

This year, time spent with TikTok will surpass that of YouTube by a narrow margin. But that margin (it鈥檚 about 12 seconds) is key. YouTube still has more than twice as many users as TikTok and $2 billion more in ad revenues. TikTok announced in February that it would introduce 10-minute videos, akin to what you might watch on YouTube.

Prevent their YouTube search history from being used to target ads;. And even turn off personalized ads completely. You鈥檒l still need an ad blocker if you want a true ad-free experience, though.