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Lifestyle, fashion, and beauty are still the top creator categories. But these are broad sectors that overlap with many other industries, including travel, health, entertainment, food/drink, and art. B2B and sports are two fast-growing areas for creators. A new policy now allows college athletes to be compensated for their name, image, and likeness (NIL).

Facebook鈥檚 live shopping feature will shut down on October 1, as Meta focuses on Reels. The announcement followed news reports that TikTok was abandoning its plans to expand its live commerce feature, TikTok Shop, to the US.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.

Our latest analysis of 12 companies unpacks key trends in Latin America retail ecommerce during Q2 2022. It provides retail professionals with insights into the current landscape and what these trends mean heading into 2023.

So they're always looking for as much of a one-stop shop as they can in terms of one vendor, one dashboard, one understanding of methodology. And so we know that it's really important for them to have that holistic view from us as their brand lift measurement partner. Paul Verna:. Yeah, I know ad measurement is a huge topic for us.

In 2005, our eCommerce business, non-inflation adjusted, was bigger than Warby Parker is today. There's plenty of legacy brands that had very sizable eCommerce businesses 10, 15 years ago. But I think some of the issues around their real estate strategies, some of their issues about attracting younger customers are bigger.

Maya Poll who focuses on disability awareness, advocacy and beauty content saying, "When I started accepting sponsorships, I feared I would lose the legitimacy and value behind what I was saying." So that still holds true regardless of what you call the job. And then number three, the gender pay gap also lives here. No surprises I'm sure.

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

And I mean, TikTok with TikTok Shop, basically what they're doing is making pretty much all of TikTok shoppable. Right?

UK consumers鈥� hearty appetite for ecommerce hasn鈥檛 extended to social shopping. But there is strong potential for growth as TikTok triggers a new wave of community-driven commerce.

One, YouTube's rolling out a feature that lets creators make a shopping button appear at relevant points in their videos. Think about demonstrating a beauty product. YouTube's test in the US apparently drove folks who saw the timestamps to click on tagged products about twice as often.

Best place to go for beauty in Finland. Talk to us. Jasmine Enberg:. I'm biased, but I will say the Archipelago, right in the southwest. But I also go there a lot, so that's probably ... Marcus Johnson:. That's the correct answer. Well played. Today's real topic: everything going on with the TikTok ban. So in today's episode, we'll first cover the TikTok ban, in the lead.

In this Analyst Take, we asked analysts from marketing & advertising, retail & ecommerce, connectivity & tech, digital health, and fintech to share their insights on layoffs, hiring freezes, and hiring trends within those industries. Here鈥檚 what they discovered and what they see in store for the future of work.

The first one is low hanging fruit, and that's e-commerce. So I started covering e-commerce around like 2009, I think, and their website takes me right back to 2009. It really has not changed much. Their app is a little bit better, which they have been focusing on.

Maybe you'll start seeing those chatbots appear more on e-commerce platforms and social media. And when customers start getting used to using those there and see the value, they're going to start asking themselves, "Well, it's making it a lot easier for me to shop online. Why isn't this helping me with my banking services?".

Then you have Amazon Prime who have bundled their streaming service with e-commerce, got Thursday night football just now, they're going to have the NBA in upcoming years. It sounds likely, you see that with Max being HBO and Discovery plus they're trying to bring in more content to have less churn moving forward. Marcus Johnson (12:08):.

I mean, we're dealing with sick patients here, not overly aggressive shoppers who rack up thousands and thousands of dollars of bad credit. So I'm glad that there are people, important people and influential people looking at this because sick patients should not be saddled with such significant medical debt. Marcus Johnson:.

Well, I think it has taken on more resonance in this post pandemic period that we're in where e-commerce accelerated, more people were shopping at home, they lost the experiences of the stores and for some people they really miss the store experience. So now they want to get back to stores, but they want to have great experiences in stores.

Those types of rewards, that's like free shipping now sort of in e-commerce. So it's thinking about different ways to add value and in today's economy that value is really around cost savings. Sara Lebow:. The keeping coming back really stands out to me.