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Virtual product placement surges: Rembrand’s $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.

As social messaging takes off, marketers are trying to figure out how to show up within that context, whether through advertising, shareable posts, or customer service.

Latin America’s digital economy will undergo significant changes in 2025 as retail innovation and regulatory changes redefine business dynamics for global and local players alike.

AI fueled election confusion: Social platforms struggled to remove deepfakes and AI-driven misinformation during a contentious election year, but investment in moderation may dwindle now

CTV ad spending is growing fast thanks to reallocation from TV ad spend and an expanding audience that wants cheaper entry points into digital video. Roku’s strong Q2 cements its position as a leading CTV platform for viewers and advertisers. Amazon Prime Video reshapes ad-supported streaming landscape, fuels 20% ad growth in Q2.

After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era

We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected

Google’s Q4 revenue fell short of estimates for the first time in two years: Strong growth in AI and cloud services highlights its shift beyond ads.

Digital sports viewership surpasses TV: Fragmentation challenges consumers, while younger audiences drive demand for highlights and streaming innovation.

Beauty’s run of strong retail sales growth is winding down, but new audiences and sales channels will offer opportunities for savvy brands and retailers to regain momentum.

This is more comparable to the impressions digital advertisers already transact on, making it easier to unify reach of a particular campaign or creative asset across linear TV, CTV, and digital video. Nielsen will have three currencies on offer this upfront season. Legacy panel-based ACM.

Social media dominates teen lives: Balancing screen time, mental health, and meaningful digital engagement becomes increasingly urgent for parents and educators.

Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.

The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing—costs that may trickle down to businesses and consumers.

On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.

Venu Sports is officially dead: Disney, Warner Bros. Discovery, and Fox are scrapping the controversial sports streaming service to focus on existing products.

Amazon takes on social media influencers’ product testimonials: If influencers don’t disclose their relationships with sellers, those merchants could find themselves suspended from the platform.