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鈥淲e鈥檝e had very high prices for food, fuel, household energy, interest rates have gone up, and that means that people are really having to prioritize cost over convenience,鈥� said our analyst Carina Perkins on a recent episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

鈥淸Retailers] have to make sure that they鈥檙e monetizing surface space, but the ads that are served still have to be very meaningful and tied to that particular search,鈥� our analyst Jeremy Goldman said on a recent episode of the 鈥淏ehind the Numbers鈥� podcast.

鈥淎dvertisers are just wedded to Meta,鈥� our analyst Debra Aho Williamson said on our 鈥淏ehind the Numbers鈥� podcast. 鈥淔rom the perspective of an advertiser wanting to have a regular, reliable partner to advertise on, Meta is still going to get that lion鈥檚 share of dollars.鈥�. Staying loyal: The familiarity and ease of Meta鈥檚 ad tech has cemented its position as a go-to ad platform.

And that鈥檚 where this flywheel idea comes from,鈥� our analyst Jasmine Enberg said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

The challenge boils down to 鈥渃ourting鈥� both the parents and their kids in an efficient way, our analyst Suzy Davidkhanian said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Here are three examples of how back-to-school鈥檚 biggest players are delivering value through discounts and enhanced shopping experiences.

Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

鈥淎mazon had a 15-year head start on Walmart in this area, so I wouldn鈥檛 necessarily count them out just yet,鈥� our analyst Blake Droesch said on a recent episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Here are four strategies Walmart and other retailers can take to draw paid members. 1. Expand into a flywheel. Retail memberships need to offer more than just retail.

The Daily Wire, a conservative media outlet that was de-monetized by YouTube over comments about transgender influencer Dylan Mulvaney, will soon put its podcasts on Twitter. The big question: Do their endorsements of Twitter reflect the ideologies of Twitter users?

鈥淚 think we鈥檙e starting to see Google, and even tech overall, enter a new stage of maturity where consistent double-digit growth across most business units is just no longer a reasonable expectation,鈥� our analyst Evelyn Mitchell said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. Google鈥檚 ad revenues are underwhelming compared to last year鈥檚 strong figures.

鈥淚t鈥檚 a much, much, much better looking website, and it鈥檚 now a much better digital experience than Amazon offers,鈥� our analyst Zak Stambor said on an episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淎nd one of the reasons for that is because Amazon鈥檚 website is really cluttered with ads.鈥�.

鈥淥ne of the potential beneficiaries of the post-Nielsen era will be Nielsen,鈥� our analyst Paul Verna said on a recent episode of our 鈥淏ehind the Numbers鈥� podcast. 鈥淏y that I mean that Nielsen was really not out of the running at any point as a currency, even though the loss of accreditation spawned this sort of arms race of other providers for alternative currency.鈥�.

鈥淚n China, social media is really already synonymous with commerce, so people will go to a social media platform with the mindset of buying something,鈥� said Insider Intelligence senior analyst Carina Perkins on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode. 鈥淚n the UK and the US, people still primarily view social networks as social.鈥�.

Life Sync will also contain a news feed with financial content on topics like asset allocation and a podcast that covers subjects like retirement and family financial planning. How is it different? Most financial planning apps take a do-it-yourself approach鈥攃ustomers input their financial information, and the app tracks things like their balances without providing much actionable advice.

US mobile app install advertising spend increased nearly 25% last year and will increase another 15.5% this year, our analyst Zach Goldner said on our 鈥淏ehind the Numbers: The Daily鈥� podcast. This also outpaces total category growth (digital ad spending in the US will only grow 12.0% this year). This is good news for Apple, said Goldner, which is increasingly becoming an ad publishing behemoth.

Amazon has recently added more ad-free music and podcasts for its Prime members, while The Walt Disney Co. is reportedly considering tying park and resort benefits to its media platform. Partner development. We expect more companies to join the likes of Delta Air Lines and Starbucks, or Walmart and Paramount+, to link their programs to expand their customer bases.

One way to persuade customers to share their data is through value exchange, Heidi Bullock, CMO of Tealium, said on our 鈥淩eimagining Retail鈥� podcast. Retailers can use discounts or free gifts to entice customers to provide their emails or phone numbers. But timing matters.

鈥淭here鈥檚 never been as rapid growth鈥� in the numbers of buyers as a proportion of platform users as there is on TikTok right now, said our analyst Jasmine Enberg on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淚n 2023, we are expecting the number of TikTok users who are buyers to be on par with the number of Facebook users who are buyers.鈥�.

鈥淚f you put in a billboard on the side of the road, even during a terrible part of COVID, you were probably still getting a similar number of eyeballs, whereas an office or video kiosk ad, or a cinema ad, was not being seen by nearly as many people,鈥� said analyst Ross Benes on a recent edition of The Daily podcast.

鈥淧eople are just using their smartphones more,鈥� our analyst Carina Perkins said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. And they鈥檙e using those mobile devices to buy things: By 2027, US mcommerce sales will claim nearly half (49.1%) of all ecommerce sales, per our November 2023 forecast.

Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

I'm Rob Rubin and welcome to the Banking & Payments Show, a Behind the Numbers podcast from eMarketer. I'm the GM of financial services and your host today, which is April 18th. If you enjoy this podcast, please give us a five star rating and subscribe.

We'll see you tomorrow, hopefully, for the Behind the Numbers Weekly Listen, eMarketer podcast made possible by Tinuiti. Congrats again to the Chiefs and any Chiefs fans out there. Philly fans, definitely hold your head up high. Heck of a game.

We'll see you guys on Monday, hopefully, for the Behind the Numbers Daily: an eMarketer Podcast made possible by Meltwater. Happy weekends.

In the snacking industry, consumers either want to be healthy or satisfy their sweet tooth, our analyst Suzy Davidkhanian said on an episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Brands need to make a variety of products if they want to reach consumers with different needs.