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Article: Walmart Connect expands the reach of its ads to TikTok, Snap, and Roku. Article: Kroger, Sam鈥檚 Club, and Best Buy expand their retail media networks. Read yesterday鈥檚 Chart of the Day here. Methodology: Data is from the August 2022 "The Insider Intelligence Ecommerce Survey" conducted by Bizrate Insights. 1,034 US adults ages 18-65 were surveyed online during August 2-23, 2022.

Unlike retail clinic competitors like Walmart (which also hires nurse practitioners), CVS wants its new primary care clinics to be primarily physician-led. Plus, Aetna-competitor Humana recently acquired the largest home healthcare provider in the US (Kindred at Home). It employs 43,000 caregivers across 40 states alone, and has a 65% overlap with Humana鈥檚 Medicare Advantage (MA) marketplaces.

This episode is made possible by Walmart Connect. If you expect your media investment to deliver clear, measurable results, Walmart Connect can help you get there.

Walmart recently acquired Alert Innovation, a robotics company whose autonomous bots are capable of storing, retrieving, and dispensing orders across fulfillment centers, to speed up grocery packing and delivery. Locus Robotics鈥� autonomous mobile robots help workers fill orders faster in over 200 warehouses worldwide, per The New York Times.

The company captured 75.2% of the US retail media market in 2023, more than 10 times the share of No. 2 Walmart Connect. Thanks to retail media, Amazon鈥檚 2023 ad growth outpaced Meta and Google combined, per our forecast. Video advertising was a priority for Amazon in the year鈥檚 latter half.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de M茅xico y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier.

The same is true for connected TV and retail media players like Amazon, Netflix, Disney, and Walmart. Why Meta benefits: A TikTok ban would reduce competition in the social media space, especially in the video content segment. Reduced competition could allow Meta to consolidate its market share and potentially exercise greater pricing power over its ad inventory.

Hello everyone and welcome to the Banking and Payment Show, a Behind the Numbers podcast from eMarketer Made Possible today by Walmart Connect. Today is April 9th, 2024. I'm Rob Rubin, head of business development at eMarketer and your host. Today we're going to discuss the crypto renaissance.

Most folks will of course start shopping searches on Amazon, unsurprisingly 51%, but then it's a search engine, Google 39, then Walmart 34, the largest retailer. So that makes sense. But then 10 points behind that with around 15 to 20% come to social networks, YouTube, Facebook, Instagram, TikTok, and social platforms are as popular go-tos as some of the larger retailers.

Amazon falls behind Walmart in battle for India鈥檚 online shoppers. How online shopping lost touch with reality. Alibaba sets its cloud free. More US consumers are becoming cross-border buyers. Yesterday鈥檚 Chart of the Day: Stream another day.

Walmart is winning the CPC game when it comes to US retail media, with just $0.68 per click, according to Skai. In comparison, Amazon鈥檚 average CPC is $0.93. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The startup teamed up with Walmart in late 2021 to offer Transcarent members low-cost prescription medications and other services from the retailer. Last April, Transcarent rolled out an oncology care program that gives members access to top oncologists and other resources. Cancer care is now the top health expense for large corporations, per the Business Group on Health.

But D2C healthcare and pharma brands may find some success partnering with Best Buy, CVS Health, Kroger, or Walmart to break through the noise in other channels. This article originally appeared in Insider Intelligence's Digital Health Briefing鈥攁 daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

Those stores give it an advantage over Amazon and Instacart, whose retail media networks are primarily digital, and Walmart, which lacks high-quality first-party data from in-store shoppers. Our take: The US retail clinic population is rising. We estimate nearly 84 million US adults (31.6% of the population) will visit a retail health clinic in 2023.

We expect more companies to join the likes of Delta Air Lines and Starbucks, or Walmart and Paramount+, to link their programs to expand their customer bases. Consumers these days are characterized by the three Fs: frugal, fickle, and finicky. What鈥檚 to blame?

Its namesake streaming service was also at the heart of a recent deal with Walmart; in Walmart鈥檚 press release announcing the partnership, Showtime wasn鈥檛 mentioned once. Paramount+ will also become the home for all of Paramount鈥檚 theatrical releases beginning in 2024.

Yeah, Walmart has made a couple of really good decisions in terms of making their Walmart Plus membership, which was sort of primarily launched as a rival to Prime geared towards e-commerce. But a lot of the benefits they've enrolled are directly appealing to their massive in-store audience.

We hope to see you tomorrow for part two of the very episode of the Behind the Numbers Daily, an eMarketer podcast made possible by Walmart Connect.

In the last few months, we've seen new format announcements from Whole Foods, Walmart, ikea, Aldi, Wayfair, and Party City, just to name a few. So Zach Carina, can you tell me what's going on with the whole new store format trend? Zak Stambor (01:42):.

We talked about some Amazon, one of their big competitors, particularly online, is Walmart. Andrew, you've got a prediction about Walmart for us. Andrew Lipsman:. Yes. Well, this one is, I think that Walmart is just going to be almost hands down the retailer of the year for 2023. How will we know if I am right?

Amazon will surpass Walmart in US beauty sales by 2025, according to a Morgan Stanley research note. Use this chart:. Develop advertising strategies that prioritize digital. Evaluate shifting purchasing behavior in beauty. More like this:. 5 charts showing D2C鈥檚 shift toward established brands. What marketers should know about why Gen Z shops. Consumers continue to splurge on beauty products.

The big takeaway: While Amazon鈥檚 genAI initiatives show its commitment to developing the tech, they鈥檙e not that far removed from the experiments that retailers like Walmart, Carrefour, and Instacart are running鈥攚hich is surprising given Amazon鈥檚 extensive AI expertise and resources.

A partnership with PepsiCo and Walmart, announced last July, will invest $120 million in sustainable farms and their improvement of soil health and water quality. The seven-year commitment supports regenerative agriculture practices to help ensure the health of crops used in their products. 3. Price isn鈥檛 everything. 鈥淰alue means different things to different people.

Amazon Ads and Walmart Connect will lead the pack for retail media ad spend, but more players continue to enter the game. One reason spend is increasing is the expansion of connected TV (CTV) and other off-site formats. For 2024: Retail media isn鈥檛 just here to stay鈥攊t鈥檚 here to expand. If you haven鈥檛 explored this ad channel yet, now is the time. 2. CTV still has room to grow.

They鈥檙e starting where they鈥檙e spending time, which is on social or on Amazon,鈥� our analyst Arielle Feger said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode. 58% of US Gen Zers start their online product searches on Amazon, while 43% start on Walmart.com, according to a February 2023 Jungle Scout survey.