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Amazon sits at the top of US ecommerce, accounting for 37.6% of sales this year, according to our forecast. In addition to generating billions of dollars in sales, Amazon鈥檚 ecommerce business propels its other ventures, including retail media and B2B ecommerce. By harnessing the power of generative AI, Amazon could leave its retail competition even further in the dust, and possibly catch up to the Google and Meta duopoly.

The Asia-Pacific retail ecommerce sector is both dynamic and volatile. While China and Japan are slowing, South Korea is growing rapidly, and emerging markets like Southeast Asia and India are showing robust growth and untapped potential.

Go further: Check out our Asia-Pacific Ecommerce Forecast 2024and our latestLuxury Ecommerce 2024 report. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

For example, 35% of shoppers will pay more for food and beverages that provide additional benefits, such as added vitamins, minerals, and antioxidants. 54% say they eat nutritious foods and try to limit carbs and processed items. This is despite noting the cost of healthy food and beverages is consumers' top wellness challenge.

38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.

37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.

For example, Visa Direct expanded its partnership with Revolut in Europe to enable real-time card transfers for business customers. And it expanded its tie-up with DailyPay in the US, enabling customers to send earned wages as international remittances. Our take: Enabling US transfers in one minute or less is a major milestone for Visa Direct. It makes it a true real-time payments competitor.