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As the nation readies itself for Super Bowl Sunday, let鈥檚 review how this year has gone for the NFL. The league鈥檚 ratings for the 2022鈥�2023 season were down 3% from the prior year, and there鈥檚 one big reason to blame: Amazon鈥檚 Thursday Night Football. Despite the drop, sports leagues will continue to move full steam ahead with exclusive streaming deals while Amazon waits for consumers to catch up.

Use this chart: Marketers can use this chart to reconsider their TV ad investments, make the case for shifting spend from linear to streaming, and forecast future ad spend. Related 蘑菇AV reports:. US Sports Streaming 2024 (Subscription required). US Ad Spending by Industry 2024(Subscription required).

As ad-supported TV and streaming services become more popular, ad variations are becoming more crucial. Through small, tactical tweaks, a holistic campaign approach, and experimentation with shoppable formats, it doesn鈥檛 have to be a costly or daunting endeavor.

It鈥檚 been a year since Netflix launched its 鈥淏asic With Ads鈥� tier, joining an increasingly cluttered landscape of ad-supported streaming platforms. Netflix leveraged a year of solid connected TV (CTV) ad spend growth, cost-conscious consumers, and Hollywood strikes that emphasized the value of a deep existing catalog to grow its ad supported plan to 15 million global monthly active users, according to a company post. Here鈥檚 a look at what鈥檚 new, what鈥檚 working, and what needs more attention at Netflix.

On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.

On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Up to $15 per month toward a streaming service for up to two years if customers open their first Berkshire One checking account and direct deposit $2,000 or more into it. The reception: Internally, the bank reports a fourfold increase in customer engagement compared to US digital-only banks, based on per-client deposits and product subscriptions.

You can still find Gen Zers in front of the big living room screen, but they鈥檙e far more likely to be streaming YouTube than watching linear TV. And they鈥檙e probably scrolling TikTok鈥攐r even Instagram鈥攐n another screen as they do. Over $50 billion in linear TV ad spending is at stake. Linear TV ad budgets are already leaking into social video.

On today鈥檚 podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.

Ongoing shifts in the industry, such as the transition away from cookies and the pivot from linear TV to streaming, also present significant opportunities for new industry players to emerge and win market share. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

While many streaming platforms rely on QR codes, Roman views these solutions as merely functional. She suggested that QR codes are not true commerce, stating that their use is 鈥渕ore transactional than anything else.鈥�.

Recent wins include Media Rating Council accreditation for streaming measurement and strategic partnerships with Amazon and Roku. While the TikTok partnership strengthens Nielsen's cross-platform capabilities, the company must continue innovating to justify its premium pricing and maintain market leadership.

Sony is reportedly developing a portable console for PlayStation 5 games, moving beyond its streaming-focused PlayStation Portal. The device would bolster Sony鈥檚 push into mobile and live-service gaming. Not to be outdone, Microsoft may be crafting a handheld running Windows OS, that will allow access to Steam, GOG, Xbox, and even PlayStation PC titles.

Today鈥檚 podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In 鈥楽tory by Numbers,鈥� we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In 鈥楩or Argument鈥檚 Sake,鈥� we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.

On today's podcast episode, we discuss the reasons that the AI train might already be slowing down, how to get rid of AI 'hallucinations', and where the AI boom is taking us. Tune in to the discussion with host Marcus Johnson and our analysts Jacob Bourne and Yory Wurmser.

The growing availability of display-based, streaming, and off-site ad inventory will entice advertisers to shift spending toward more branding-focused campaigns. Retail media鈥檚 success will lay the foundation for commerce media to flourish.

Tubi has been doing well of late, surpassing Peacock and Paramount+ among others in streaming viewership. Its free, ad-supported model, diverse content, and focus on younger viewers fuel its appeal. Tubi recently launched in the UK, entering a competitive market dominated by Amazon and Netflix.

Major League Soccer has served as its primary channel for advertising on Apple TV+ as the streaming service goes through a turbulent period of executive shuffling on its long-rumored path to an ad-supported subscription tier. The App Store has been a much more consistent ad channel for Apple, which is leaning increasingly on advertising as hardware sales slow down.

Streaming has been a win for sports advertising, as streamers like Max and Amazon Prime Video leverage sports rights and creative ad formats to compete for connected TV (CTV) ad dollars. Use this chart: Marketers could use this chart to show why it鈥檚 smart to expand CTV campaigns around live sports, taking advantage of the growing audience moving to digital platforms. Related 蘑菇AV reports:.