蘑菇AV

I think it's a huge vote of confidence for beauty, which we've talked about before how successful beauty has been as a category, and I think it's a smart move from H&M since their beauty is known for being affordable. Arielle Feger (08:38):. Absolutely. I think about Kohl's and their Sephora shop-in-shops.

Fenty Beauty successfully launched a new lip gloss product based on community voting and design input. Walmart enhanced its product development by collaborating with platform creators on back-to-school merchandise. Forever 21 used virtual item performance data to guide physical product development decisions.

The ecommerce giant also revamped 26 Amazon Fresh fulfillment centers to include a wider array of products, including items from Whole Foods Market and Amazon.com. Amazon is building a micro fulfillment center attached to a Whole Foods location in Pennsylvania, enabling Whole Foods shoppers to order items from Amazon鈥檚 website and Amazon Fresh and pick them up in store.

Beauty and Drunk Elephant to build relationships with that valuable consumer segment. Our take: To reverse the company鈥檚 slump, de La Faverie plans to accelerate product launches and sharpen its marketing strategies to reach shoppers more effectively. But the big question remains鈥攃an Est茅e Lauder move fast enough to stay ahead of shifting consumer tastes?

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

Toiletries and cosmetics include diapers, skincare such as cleansers and moisturizers, contraceptives, cosmetics and makeup, deodorant, toothpaste, razors, and haircare. Alcoholic beverages include hard seltzers, liquor, beer, wine, champagne, and cocktails/malt beverages.

The explosive rise of dupe videos鈥攚here shoppers hunt for budget versions of luxury items鈥攊s reshaping how retailers compete for customers. With rising financial pressures, shoppers are increasingly turning to store brands and lower-priced alternatives that mimic higher-end products. This shift is not just a matter of necessity but has also evolved into a culture where consumers proudly share their budget-friendly finds.

While luxury sales are slowing as consumers flock to cheaper retailers for apparel, beauty, and other goods, luxury retailers with off-price brands, like Neiman Marcus Last Call and Nordstrom Rack, are seeing store visits climb.

鈥淪ocial, mobile, and video all play important roles in the Gen Z shopping experience, and their influence extends to offline channels like stores, where young shoppers seek out novel experiences that they can't get online, along with a sense of real-world community that can offer a respite from their always-online lives,鈥� said our analyst Sky Canaves.

The beauty retailer launched a Hulu "Get Ready With Me"-style show featuring celebrities, adapting popular short-form social media formats for streaming. This represents a subtle approach to branded content that could help draw viewers, contrasting with more overt retail entertainment initiatives.

And the reason I think they're interesting is because they're taking this really interesting approach to combating dupe culture, which is a growing problem that a lot of beauty brands are facing, given that shoppers just want cheaper versions of name brand products. But they're launching this campaign called Legendary. For a Reason. They're bringing in Kate Moss. So it's a pretty bold-faced campaign.

China鈥檚 economic malaise has triggered 蝉丑辞辫辫别谤蝉鈥� penny-pinching tendencies, forcing retailers and quick-service restaurants into a fierce price war that is hurting profitability and fueling deflation. The country鈥檚 largest ecommerce retailers鈥擜libaba, JD.com, and Pinduoduo鈥攁re investing billions of yuan to lower prices for consumers, with mixed results.

From Temu鈥檚 rise to their interest in dupes, Gen Z prioritized affordability and convenience in 2024. Gen Z consumers also showed interest in in-person shopping, but crowded stores may be limiting their trips to brick-and-mortar retail.

High-income shoppers have more flexibility in their spending decisions. Hence, they can afford to deliberate on a new brand or product before making their final purchase, especially if they can hold out for higher quality. As such, the source of product discovery often differs from the purchase channel. This deck will:.

On the advertising front, Instacart鈥檚 Carrot Ads is growing its B2B reach by partnering with food service ecommerce platform Cut+Dry. What it means: The new partnerships signal Instacart鈥檚 priorities in 2025 as it contends with slower growth.

Fifty-eight percent of US households are 鈥渆xtremely concerned鈥� about inflation: While grocery price growth has normalized, the rapid increases over the past few years continue to influence shopping behaviors.

Infinite Reality鈥檚 latest move suggests the metaverse isn鈥檛 done just yet: The company is buying virtual shopping platform Obsess in a move aimed at reimagining how brands connect with consumers online.

Cosmetics has emerged as a fast-growing advertising category in sports as women become more visible. Name, image, and likeness (NIL) rules have created unprecedented opportunities for elevating women's sports stars. 鈥淲e're seeing a whole host of new advertising categories that haven't historically been in sports,鈥� Genius Sports CRO Josh Linforth noted during a recent 蘑菇AV webinar.

Macy鈥檚 had a mixed Q3: Sales at its luxury Bloomingdale鈥檚 and Bluemercury labels rose, but its namesake brand is struggling to attract shoppers

"I think it is key to why they continue to hold fickle Gen Z's attention when it comes to beauty.". The other nominees in this category were Temu, TikTok Shop, and Crocs. Innovator of the year award. The winner was Sam's Club for its incorporation of technology, including the Scan & Go app, into the shopping experience. Other nominees in this category were TikTop Shop, Amazon, and Claire's.