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Your one-stop shop for all things digital audio in 2023.

After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to—and how they will listen—in the coming years.

US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast.

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.

Advertisers are ditching a tumultuous Twitter in the wake of Elon Musk’s erratic behavior, combined with an underwhelming (or downright concerning) earnings season for Big Tech.

CTV devices now account for a significant amount of time consumers spend with digital media. That’s a major reason why time spent with digital video will exceed time spent with TV this year.

Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That’s because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.

This year, North America holds the title for most podcast listeners at 149.4 million, per our August 2023 forecast. By 2027, China will take over with 178.7 million listeners.

This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad spending to fall. Here are three insights about the state of audio advertising and what’s in store.

Podcast listener growth ebbs as pandemic fades: Our new forecast finds Spotify’s fortunes to be increasingly linked to that of podcasting in general.

So that would be potentially competitive to podcasts in terms of people's time spent with the medium, digital radio distribution. So I think in terms of what people, the earbuds they have in while they're doing their favorite chores or whatever it may be, there's more options that aren't podcasts these days.