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Shoppers鈥� quest for a good deal is boosting low-cost ecommerce players like Temu and Shein at the expense of platforms like Etsy and eBay. It鈥檚 also why off-price retailers are gaining a larger share of the apparel market, as customers wait for their favorite brands to show up on the discount rack before making a purchase.

Rising costs of selling on Amazon are pushing sellers to look elsewhere with Facebook, Walmart, and eBay among their top choices. Retail media ambitions also fuel marketplace expansion. Retail media will continue to be the fastest-growing segment of digital advertising in the coming years.

Visits to ecommerce sites in Western countries tend to be more mission-driven, making the adoption of live shopping more challenging鈥攂ut platforms like TikTok, Poshmark, and eBay are trying to change that. The US leads the pack in livestreaming commerce participation among Western nations.

That will change in 2024 when Amazon sales are expected to grow 11.7%鈥攅xceeding the US average of 10.5%鈥攎arking significant gains for a company of its size. eBay is set for the steepest decline. The company鈥檚 US ecommerce sales declined significantly in 2022鈥攂y 11.5%鈥攁nd we expect that drop to continue.

The peer-to-peer (P2P) model is the most popular for online recommerce and allows buyers and sellers to connect easily at a relatively low cost to the operator. eBay still maintains a commanding lead when it comes to recommerce.

Others will fare at least somewhat better in terms of growth compared with 2023, with just eBay and Carvana expected to show modest declines next year. Marketplaces are growing in importance. Amazon鈥檚 third-party marketplace has been driving its ecommerce growth and now accounts for nearly two-thirds of its sales.

But in 2023, three very different retailers鈥擶almart, Instacart, and eBay鈥攚ill each generate more than $1 billion in ad revenue. But the rising tide is lifting the bigger boats higher. In 2019, retail media ad spending on all retailers besides Amazon, Walmart, eBay, Instacart, or Etsy accounted for 16.8% of US retail media ad spending.

Walmart is also facing competition from eBay, Temu, and Target.com, which also rank among the top online retailers in Q1 2024. Still, Walmart remains No. 2 in our retail ecommerce rankings (behind Amazon), raking in $83.18 billion in US ecommerce sales this year, per our forecast. 4. TikTok Shop鈥檚 success stems from blend of entertainment, commerce.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

Nearly as many (35%) said they would expand to Shopify, 33% plan to expand to eBay, 22% to Etsy, and 20% to TikTok Shop. When it comes to the dollars, Amazon can鈥檛 be beat. Amazon will rake in $326.35 billion in retail marketplace ecommerce sales this year, over nine times more than the next largest marketplace, eBay ($35.02 billion), per our November 2023 forecast.

Our benchmark study found that Amazon led in traffic scale, while eBay led in traffic quality and overall targeting and measurement. On the whole, eBay took the top honors, with Amazon close behind. Ease-of-use features like self-service capabilities weren鈥檛 among the most important attributes in our research.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

It excludes purchases via online marketplaces (e.g., craigslist, eBay) or social media (e.g., Facebook Marketplace). Examples of online fashion resale platforms include Depop, Poshmark, StockX, The RealReal, and thredUP.

Organize: eBay Ads allows sellers to sift through thousands of their listings using natural language chat functionality, said Alex Kazim, vice president and general manager of global advertising at eBay.

Sources. eBay. ESW. Global-e. International Post Corporation (IPC). Mirakl. Morning Consult.

Our US Fashion Online Resale Platform Sales forecast, featured in our new US Online Fashion Resale report, expects sales to reach nearly $24 billion by 2026, but, unlike thredUP鈥檚 forecast, excludes general marketplaces like eBay and Facebook Marketplace.

Loss of eBay: PayPal, previously owned by eBay, spun off in 2015. In 2018, eBay said it would move to its own separate payments platform, causing PayPal to lose business from one of its biggest customers. PayPal earned approximately 14% of its revenues from customers on eBay鈥檚 Marketplaces platform in 2019, with no other customers representing more than 10% of its revenues.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

The average Temu user spent 18 minutes per day on the company鈥檚 app in Q2, nearly double the 10 minutes they spent on Amazon and 11 minutes on AliExpress and eBay. The discrepancy between Temu and its competitors is even more pronounced among younger consumers who spend an average of 19 minutes a day on the platform, far outpacing Amazon, which was its closest competitor at 11 minutes.

It can also handle delivery for products sold on other marketplaces, such as eBay, or sellers' own websites. The context: The service leverages Amazon鈥檚 massive, rapidly evolving fulfillment network to unlock a lucrative revenue stream. When ecommerce sales boomed early in the pandemic, Amazon responded by rapidly expanding its logistics footprint.

Amazon is the largest retail marketplace in the US, bringing in $328.30 billion in sales, per our forecast. eBay comes in second ($35.02 billion), followed by Walmart ($10.64 billion). Other marketplaces, like Shein and Temu, are also fighting for their share of consumer dollars by offering lower prices than competitors.

We expect US retail media spending to grow 25.8% next year to $51.36 billion, although the bulk of those funds will be concentrated among a handful of retail media networks (Amazon, Walmart, Instacart, and eBay). This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry.

Some 64% of US adult secondhand shoppers have used eBay, according to November 2022 Morning Consult data. That鈥檚 no surprise, considering eBay is the fourth-largest retail ecommerce company by sales volume in the US, per our forecast. Facebook Marketplace is also used by more than half of these shoppers. Marketplace is what makes Facebook a leader in social commerce, which isn鈥檛 all good for Meta.

.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.). Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.