蘑菇AV

We detail how YouTube, Search, and Fitbit are tackling health literacy and information as social determinants of health.

On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

Sweatcoin leads US mobile health apps in traffic, with 15.0 million unique visitors in August. Fitbit and MyChart rank No. 2 and No. 3, with 12.5 million and 12.1 million unique visitors, respectively.

Jumping in the market: Generative AI (genAI) tools have crawled out of the confines of desktop websites and into smartphones and wearables. Tech giants like Google and Apple are already betting big that on-device genAI鈥攊ncluding an expected integration of OpenAI鈥檚 ChatGPT into Siri鈥攚ill win over customers.

Global eSIM adoption is inevitable: 3.4B devices will be eSIM compatible by 2025. We can expect to see an increase in 5G connectivity in smartphones, laptops, tablets, and wearables.

We forecast that there will be over 25 million US Apple Watch users this year, nearly half of all US smartwatch users. But Apple is seeking a bigger piece of the pie, leaning into health and safety features with its latest Watch devices to attract new (and current) users.

This dovetails with findings from Parks Associates in 2022 that indicate about 95% of US consumers are willing to pay more for a wearables model if it has advanced health features.

Smartwatch ownership in the UAE also led the region at 37.9% of respondents. This was significantly higher than the regional average of 24.9%. The UAE also surpassed regional averages in tablet ownership (35.5% versus 28%) and smart TV ownership (49.0% versus 44.4%). Time spent with digital devices in the UAE was slightly below regional averages.

The rise of interest in AI-enabled wearable devices could trigger a wave of new AR smart glasses in the coming years. Meta and Apple are likely candidates鈥攁nd possibly Google, as it considers reviving its Glass AR product, this time with a genAI twist. AI will be a key factor in boosting immersive media adoption rates.

This includes OTC supplements, medications, and wearable devices with advanced health-tracking capabilities. Using CGMs to track blood sugar has also become a popular trend among wellness enthusiasts, per an August 2024 Business Insider article.

A challenging market: We forecast the smart wearables market to grow 4.1% YoY in 2027, down from 6.0% YoY in 2024. As new generative AI (genAI) form factors proliferate, consumers looking for the next big thing could give the genre a boost. Google already tried the smart glasses route with Google Glass, a product it discontinued support for in 2023. The cost鈥�$1,500鈥攎ade them a hard sell.

Active listening: CMG鈥檚 controversial ad tech proposal taps into a long-held fear among consumers that smart devices are listening to them without consent. Before its removal, CMG鈥檚 website even cited the Netflix sci-fi/horror show 鈥淏lack Mirror鈥� in a surprisingly tone-deaf blurb.

Slower user growth is also why Meta is spending aggressively to launch new social media products like Threads and expanding into wearables and virtual reality. Meta鈥檚 unparalleled size insulates it from smaller platforms, but this quarter gave them a moment in the spotlight.

And I would want to look at those sales figures too, over-the-counter supplements, wearable devices, whether it's things like Apple Watches, really trying to take more of control of their health, get some more of that information from these wearables, the technology we do have on hand. (24:35):.

In 2024, adults will spend 42 minutes online per day with connected car systems, smartwatches, smart speakers, smart appliances, and other ancillary devices. This category continues to tick up each year鈥攁 challenging scenario for marketers, given that many of these devices are suboptimal for advertising. Among activities, TV will remain on top, though time spent will drop under 3:00 per day.

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

I would introduce a wearable. I think the wearable is where the fitness world is going and Peloton needs to, I think, re-center their flywheel and maybe it's not going to be around the bike, maybe it's around the app. Which seems to be a more dynamic part of the subscription and people like to exercise in a multitude of ways.

CTV manufacturers don鈥檛 mind selling at a loss: High market penetration leads Vizio and others to turn to advertising鈥檚 lucrative potential.