The firm attributes the increase to Hispanic, African American, and Asian American markets benefiting from an influx of political and sports advertising dollars in 2024. WPP and Omnicom are among the holding companies with multicultural agencies under their portfolios. the community (Publicis). Founded in 2000 and acquired by SapientNitro in 2014, which became part of Publicis Sapient in 2015.
But also because when we look at the changing demographics of what the US looks like, a quarter of the population is going to be Latino in the next 50 years. (06:24):. And so we're talking about a lot of people with a lot of international connections, and Facebook makes it really easy to stay up to date with everyone.