蘑菇AV

Only Nigeria and India will see noteworthy increases this year. Click here to view our full forecast for social network user growth, by country. TikTok will cross 1 billion users this year, but Meta鈥檚 platforms remain dominant. Almost 44% of internet users worldwide will be Facebook users this year.

According to a Rakuten Insight survey, 65% of internet users in South Korea shop both online and in-store during the holiday shopping season. But respondents who solely shop online (25%) eclipse those who buy only in-store (10%). The online shopping craze has ushered in a variety of shopping events in India.

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, the Philippines, South Korea, and Taiwan.

The Asia-Pacific retail ecommerce sector is both dynamic and volatile. While China and Japan are slowing, South Korea is growing rapidly, and emerging markets like Southeast Asia and India are showing robust growth and untapped potential.

Worldwide, 43.6% of internet users will be sub OTT users in 2023, but in India the figure will be 38.6%. That will put India in the middle of the pack in Asia-Pacific, a region whose average penetration rate will slightly exceed the global rate. China and Australia will be far out in front, although in China only Tencent, Youku, iQiyi, and their local peers will benefit.

The market is growing in India and Southeast Asia. The populations of India and Southeast Asia are growing and are proportionally younger than those of their neighbors to the east. India and Thailand have the fastest-growing pet care markets (including food and products) in Asia-Pacific, with CAGRs of 9.4% and 8.7%, respectively, between 2024 and 2029, per Euromonitor.

In China, for example, 90.5% of internet users will make an online purchase this year, representing the largest digital buyer base worldwide, per our estimates. India, which ranks No. 2 in digital wallet use, will boast the second-biggest base with just 60.0%, thanks to the sheer size of its population. More like this:. Report: US Proximity Mobile Payments 2022.

Growth of total media ad spend in Southeast Asia will remain elevated from its pre-pandemic levels, but digital ad spending will finally say farewell to double-digit growth this year. Meanwhile, India will top the worldwide ranking in both total media and digital ad spending growth.

Almost half (48.3%) of the world and 81.7% of all internet users are already on social media, according to our forecast. Growth has slowed significantly and is highest in the Middle East, Africa, and Asia-Pacific. Snapchat is growing in India, with an expected 183.6 million users this year, largely as a result of the country鈥檚 TikTok ban.

Asia-Pacific鈥檚 social user penetration among internet users will outpace the worldwide figure, 85.4% versus 80.8%. In China, almost all (98.0%) of internet users will be social users in 2023.

The top five countries for social media penetration among internet users will be in Asia鈥攖he Philippines, China, Vietnam, Malaysia, and Thailand. In the Philippines, 98.6% of internet users will be on social this year, 11.6 percentage points higher than the regional average. Social media usage in Asia-Pacific is unique.

Live shopping faces an uncertain future in India and Japan. More than 61% of digital buyers in India said they are interested in live shopping if the featured products interest them (in part because of its capability to enable communication and possibly bargain with sellers), according to a recent survey by social media platform LocalCircles.

In Mexico, about a third of internet users will be podcast listeners by 2026, and in Latin America overall the numbers will nearly track Mexico鈥檚 adoption rates.

Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.

That鈥檚 about a third of all the sub OTT users in the world, and almost 15% of all internet users. On a country-by-country basis, the battle for consumer attention is shaping up to be fierce. We have Netflix viewer estimates for every region in the world, including breakouts for more than a dozen countries.

In India, TikTok was banned in 2020, leading to a higher rate of penetration for Snapchat. Additionally, the penetration rate for social users in India is relatively low due to the country鈥檚 more rural population and slower adoption of devices with internet connectivity. Social users in India will grow 6.9% in 2023, outpacing the region as a whole by a wide margin.

YouTube鈥檚 penetration is highest in North America, however, where 80.1% of internet users will be viewers in 2025. Click here to view our full forecast for YouTube viewers by region and country. Growth will be slow almost everywhere, but significant in aggregate.

Time spent with all media formats in other major markets鈥攊ncluding Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)鈥攈ave either remained the same or declined YoY. 鈥淭here鈥檚 no need for panic,鈥� Mander said.

Some 41.0% of respondents used the technology in 2024, well ahead of No. 2 India (35.7%). Mexico and the US came next, at 34.0% and 33.9%, respectively. Voice commands are often more convenient than the laborious inputting of characters in local languages on devices, potentially helping to drive adoption.