蘑菇AV

LinkedIn Premium is the company鈥檚 AI proving ground: After making $1.7 billion in subscription revenues thanks to AI, the company looks to expand the tech elsewhere.

LinkedIn looks to build its own influencer ecosystem. LinkedIn will generate $4.51 billion in ad revenues in 2024. With 13.9% YoY US revenue growth this year, LinkedIn will remain the third-largest social platform we track.

Pinterest and LinkedIn get top marks on social media trust report card: Research reveals users have low confidence overall in platforms鈥� ability to safeguard their information.

LinkedIn began the year with a notable increase in ad prices. It introduced Thought Leader ads, expanded further into solutions for CTV, and touted AI-powered optimization. #7: Digital ad spending. What fueled interest: Digital ad spending surged in a number of categories. Our forecast was up, and Magna鈥檚 was even more bullish鈥攊ncluding consumer goods, driven by a D2C shift.

US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.

LinkedIn proves the newsletter isn鈥檛 dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.

The news: Cornerstone Advisors Partner Brad Smith recently alleged on LinkedIn that government regulators 鈥渉ave told more than one of my BaaS clients off the record that their agencies don鈥檛 believe any bank under $100B should be in the banking-as-a-service (BaaS) space.".

鈥淐ustomers can now shop their favorite natural and organic brands while also quickly topping up their groceries with a larger assortment of favorite national brands, grab-and-go meals, and household essentials鈥攁ll in one trip,鈥� wrote Tony Hoggett, Amazon鈥檚 senior vice president, worldwide grocery stores, in a LinkedIn post.

Several major ad platforms including Google, Meta, LinkedIn, and more have launched AI creative tools for advertisers in the last year. Amazon鈥檚 playbook: The retail ecommerce giant has aggressively expanded its advertising presence this year, primarily by launching ads on Prime Video.

But one of the things that I wanted to make sure to mention is that they have an impressive amount of LinkedIn usage. I know Millennials are the largest population on the platform, but I don't think Millennials leverage LinkedIn the same way that Gen X'ers leverage LinkedIn.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, we noted in our B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in 2024, according to our forecast, TikTok is emerging as a contender for organic and creator-based B2B marketing. Here鈥檚 the case for B2B marketing on TikTok.

LinkedIn isn鈥檛 an ad leader, but it鈥檚 learning from others鈥� mistakes: A slew of new ad products highlight user-generated content and privacy initiatives.

On today's episode, we discuss why we revised our B2B digital ad spending estimates, the B2C buying behaviors affecting how B2B products and services are sold, and the marketing tactics B2B marketers are focusing on. "In Other News," we talk about why LinkedIn laid off the entirety of its global events marketing team and why easyJet brought back its CMO role in a new form. Tune in to the discussion with our analyst Kelsey Voss.

TikTok intends to build its own product fulfillment centers in the US, as evidenced by new job postings on LinkedIn, first discovered by Axios.

Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.

鈥淸This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,鈥� said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A. As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it鈥檚 also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.

LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.

Though not exactly equivalent, platforms like LinkedIn and Pinterest are vastly outperforming X. In Western European markets where we forecast users (France, Germany, Spain, and the UK), their penetration rates as a proportion of social network users are ahead of X鈥檚. In the three-speed market, they鈥檙e closer to Snapchat and TikTok than they are to X.

Do you spend a lot of time on LinkedIn? Alexandra Canal:. I do. Jasmine Enberg:. To me, it's the new Facebook. I don't know. I'm outgoing on LinkedIn. Alexandra Canal:. [inaudible 00:36:18]. Jasmine Enberg:. I know. Sorry. That is me. I also spend a lot of time on LinkedIn. We have seen a huge uptick in engagement actually on LinkedIn. You get personal updates of folks.

In October 2024 alone, Pinterest鈥檚 Performance+ product, LinkedIn Accelerate, and TikTok鈥檚 Smart+ formally launched. All of these offerings comprehensively automate targeting, creative, and optimization. Buyers on the open web also have automated buying options.

LinkedIn is also a mostly untapped opportunity but is gaining momentum as a marketing platform. Methodology. Data is from the March 2024 蘑菇AV US Social Commerce survey. 1,207 US social media users ages 15鈥�77 were surveyed between March 1 and March 14, 2024.

Indeed, Reddit and LinkedIn, for which we forecast US users, also command sizable audiences in Canada. Meta platforms have a commanding lead. Facebook still leads in the total number of monthly users. That鈥檚 due largely to its mass appeal across most age groups. Almost half (46.4%) of internet users ages 65 and older use Facebook, more than double the penetration rate of teenagers.