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As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Mercado Libre and Amazon are fueling retail media鈥檚 fire. In our survey, Amazon had the greatest brand recognition, but Mercado Libre was favored most by ad buyers. Local players like Magazine Luiza and Americanas S.A. are gaining ground in Brazil, while Rappi competes with Mercado Libre and Amazon in Colombia.

Mercado Libre will dominate retail ecommerce in Latin America. The company鈥檚 multibillion-dollar investments have delivered significant returns. Mercado Libre now has an edge over the competition in strategic growth markets like Brazil and Mexico鈥攁nd has solidified itself as Latin America鈥檚 No. 1 retail ecommerce player. What鈥檚 Inside.

Mercado Libre. Opinion Box. Pluto TV. Portada. Salesforce. Shutterstock. Teads.

Smaller regional players like Shopee, Mercado Libre, and Flipkart are nowhere close to leading positions. What are the implications? Partnering options are plentiful in China, and retailers need to select platforms and channels carefully.

Mercado Libre. Similarweb. Walmart de M茅xico y Centroam茅rica (Walmex).

While marketplaces like Amazon or Mercado Libre remain the most popular search channels for shoppers worldwide, their share is decreasing, per Wunderman Thompson. Meanwhile, the number of people worldwide who browse in-store is rising. In the US, Amazon is also losing search share as consumers increasingly turn to social media platforms like YouTube, Facebook, Instagram, and TikTok, per Jungle Scout.

Mercado Libre. Ripley. Via. Walmart de M茅xico y Centroam茅rica (Walmex).

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de M茅xico y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier.

Companies like Mercado Libre in Latin America and Alibaba, JC.com, and Meituan in China will account for a lot of retail media business internationally. Use this chart:. Demonstrate the growth of retail media advertising. Assess retail media鈥檚 role in digital advertising. More like this:. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic.

So in Brazil, Mercado Libre leads retail media sales by a significant margin. I think it's about two thirds of retail media, of the retail media industry versus Amazon, it's this year about 12%. But in Mexico this year, so 2024 is the first year that Mercado Libre is going to overtake Amazon in Mexico.

Amazon dominates in the US, but Mercado Libre is a major player in Latin America, and in China, Alibaba, JD.com, and Meituan contribute to ad inventory, our Worldwide Retail Media Ad Spending Forecast 2024 report noted. 5. Retail media will make up more than half of US search ad spend growth. Retail media will drive US search ad spend growth in the US in 2024 and beyond.

Article: Digital sales will drive growth for Mercado Libre. Article: Article: 4 tech innovations giving Amazon an edge in grocery. Read yesterday鈥檚 Chart of the Day here.

So between 2017 to through this year, we expect Mercado Libre will have invested over $5 billion into its e-commerce business in Mexico alone.

Many automakers have set up official stores on digital marketplaces like Mercado Libre, which will account for nearly 60% of ecommerce sales in Argentina this year, per our estimates. What Does This Forecast Mean for Retail Professionals in Argentina? The past two and a half years have forever reshaped Argentina鈥檚 digital retail ecosystem.

Now given the size of the region, we have a mix of regional players, 脿 la Mercado Libre, for instance, the region's largest e-commerce player. We have other regional players like Cinco Sud, Falabella, and Rappi within that space. Now there are other market-specific ones, in Brazil, Magazine Luiza, Americanas, Via Varejo, Carrefour, and then iFood in Brazil, Uber in Mexico as well.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de M茅xico y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier.