蘑菇AV

The buy button has been on a growth tear since Shopify opened it up to enterprise customers outside of its ecosystem

But the payment method鈥檚 volume grew slower than overall retail sales, suggesting providers need to do more to amp up growth

US buy now, pay later (BNPL) payment value will reach $94.29 billion in 2024. As the industry matures, user growth is becoming limited鈥攆orcing BNPL fintechs to find new avenues for growth.

Big Tech will likely challenge the rule in court. Trump鈥檚 second term could also make the rule short-lived

Marqeta Flex helps digital wallets and card issuers embed BNPL options, eliminating the need for direct integrations with merchants

Digital wallets鈥� transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

Proximity mobile payment transaction value is expected to grow by 21.4% in the US this year, with Starbucks鈥� app ranking as the second most-used proximity payment platform, according to 蘑菇AV鈥檚 forecast. Yet, the surge in mobile orders has also led to operational challenges.

It also includes features to minimize checkout friction as Google Pay tries to streamline the experience

Proximity mobile payment transaction value will nearly double from 2024 to 2028. And smartphone user penetration will rise from 39.3% to 45.4% in that period, per our forecast. Thanks to growing acceptance, user experience improvements, and commerce feature enhancements, spend per user will also rise. What does it mean for payment providers?

From a slew of major partnerships to our forecasts for slower user growth, we look at the biggest BNPL trends of 2024鈥攁nd what they mean for 2025.

Amazon still hasn鈥檛 figured out the right formula for physical retail: The retail giant closes three of its Amazon Go convenience stores, leaving it with just 17 nationwide.

Remittances represent a large share of global payments and will keep growing鈥攁lthough at a flat rate. Traditional money transfer organizations have to fight harder for a share of the prize as digital-only entrants have stepped up the competition.