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Clark's value to brands, Nike like Nike, MD of STS Capital partners Andrew Barrett pointing to Deloitte data showing that women's elite sports to zoom right out will generate over a billion dollars in revenue for the first time. That's up 300% from 2021. So we've got time for the story of the week. All right folks, let's turn our attention to the game of the week. Today's game, what's the point?

Like Foot Locker, Dick鈥檚 Sporting Goods is leaning on its access to premium products and brands, as well as its relationship with Nike, to drive growth and enhance shopper appeal. Dick鈥檚 noted in its earnings presentation that 80% of its active customers look to the company for its diverse brand assortment.

With consumers buying in to digital fitness, the challenge for brands like Nike and Peloton goes from finding new adopters to attracting a higher share of existing users. More like this. Report: Digital Fitness Brands 2022. Audio: Reimagining Retail鈥�4 companies defining connected fitness, and interesting acquisition possibilities. Article: The state of connected fitness usage.

The big four: Four brands dominate the connected fitness space: Nike, lululemon athletica, Peloton, and Apple. Why? Each has a handful of features in common: connected fitness technology, premium prices, digital media content experiences, and experiential retail environments. Ultimately, it comes down to aspirational branding, said our analyst Andrew Lipsman.

Similarly, companies are having a difficult time knocking Nike off its perch as teens鈥� favorite footwear and apparel brand, although lululemon athletica and buzzy sneaker brands On Running and Hoka are making inroads, especially among wealthier shoppers. And as in the broader market, teen beauty spending is proving resilient.

The retailer, which reported its 2023 sales fell 7% YoY, believes its path forward will stem from deepening its reach into sneaker culture and reducing its reliance on Nike. But it is concerned about consumers pulling back on discretionary spending. For fiscal 2024, Foot Locker expects adjusted earnings per share between $1.50 and $1.70, short of the $1.40 to $2.30 per share that analysts expected.

It鈥檚 an opportunity to get ahead of Nike. While there are some signs that Nike may be looking to pull back on its direct sales push, adidas is in a position to negotiate more favorable wholesale deals as retailers try to reduce their reliance on its chief rival. It鈥檚 still adidas鈥� biggest sales channel. Wholesale accounts for 61% of the company鈥檚 business, per CFO Harm Ohlmeyer.

Even established brands like Nike, adidas, and, most recently, LL Bean are expanding their wholesale efforts to capitalize on shoppers鈥� affinity for multibrand shopping experiences and keep competitors from gaining market share.

Branded keywords such as 鈥淣orth Face鈥� and 鈥淣颈办别鈥� have high search volume on Amazon, but 鈥淣orth Face鈥� has lower competition so marketers are less likely to get into a CPC battle. For 鈥淣颈办别,鈥� the better approach would be product targeting: finding what products are showing for that term and piggybacking off it. Use Amazon鈥檚 new features, such as sponsored brand video and storefront, for results:.

This summer, Nike launched a new retail concept, called Nike Style, in Seoul, South Korea, which blends digital and physical experiences to maximize engagement and foot traffic. Customers can scan QR codes to access augmented-reality content and use the on-site studio to create customized social media content.

Celebrity stylists Chloe and Chenelle have partnered with Pinterest to create a curated board of Coachella fashion inspiration, where users can pin or purchase items directly from brands like Nike, Lexxola, or Frankie鈥檚 Bikinis. Pinterest will also be at Coachella with its Pinterest Manifest Station, enabling visitors to create their own festival trends via beauty and styling experiences.

At the same time, established brands like Levi鈥檚 and Nike are pumping more resources into their D2C businesses to take advantage of higher margins and offset weakness in the wholesale segment.

And it includes exclusive deals such as discounts at retailers like Nike and Instacart, which will total about $30 in savings per month, according to Klarna. Why this matters: This launch helps Klarna stay competitive as other BNPL providers are exploring similar subscription services. In June, Sezzle launched Sezzle Pay Anywhere, a subscription service aimed at financially underrepresented customers.

Nike posted its first profits miss in three years in June, though sales were up 5% YoY. Victoria鈥檚 Secret鈥檚 net sales declined 5% YoY in Q1 2023, down partially due to a 鈥渧olatile macro environment鈥� for its customers and a more promotional atmosphere than the retailer expected. Looking ahead: We鈥檙e heading into the back-to-school and holiday seasons, which typically boosts apparel sales.

Posts imagining AI Nike collabs or Pope Francis wearing Balenciaga have gone viral. These can be a real risk for brands, which may have to deal with misinformation about products that don鈥檛 actually exist. But if brands are willing to take that risk, the chatter these memes generate can inspire creative social responses. This was originally featured in the eMarketer Daily newsletter.

I'm going to have to go with Nike. I know that it's no surprise, but I really think Nike has been pushing the boundaries of store digitization for a few years now, and one of those ways is through its Nike Rise store concept. They just opened their first North American location, I think back last year in 2022.

These include international retailers like Nike, Zara, Converse, Lacoste, and Under Armour, as well as regional ones such as Falabella鈥檚 Linio. Even Singapore-based Shopee withdrew from Argentina in October 2022 after only 10 months of operation. Existing ecommerce players will fill its void.

Nike is another brand that uses its physical locations to increase brand affinity among customers. 鈥淸狈颈办别 uses its stores] as hubs for events, things like running clubs, running meetups, fashion shows,鈥� our analyst Sky Canaves said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode.

Tesla, lululemon, and Nike top the list in terms of growth. Prestige brands鈥攂uilt on decades of brand equity鈥攁re proving adept at driving D2C ecommerce sales. Consumers are more likely to search for these brands by name, then go directly to their owned and operated websites to buy products. DNVBs generally fall lower on the list.

鈥淚t's a strategy that Nike has in place for its Nike membership, and I think it's worked,鈥� said Canaves. The final sale: Charging for returns is a Band-Aid solution to a much bigger problem. If retailers want to discourage returns while encouraging purchases, they鈥檒l have to think more creatively.

Consumers who prefer apparel brands like Nike, Skechers, and Tommy Hilfiger were not as active during this year鈥檚 Prime Day. 鈥淧eople with a high affinity for apparel were not spending a lot of time on Amazon this Prime Day because you don鈥檛 get a lot of brand-name apparel on Amazon to begin with,鈥� said Dick. 3. They鈥檙e not as discerning as the general population.

Retailers including Nike and Toms have experimented with VR experiences in stores. But only 20% of 18- to 26-year-olds鈥攖he age group most likely to use the technology鈥攚ant to see it in stores, versus the 30% who want to see it online, per Klarna. Online checkout technology is helping tackle cart abandonment.

How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube?

Nike spent years investing a lot in D-to-C and now they're pulling back. So it's just more of the, I think the tide's turning where Levi's is maybe taking more of a risk on D-to-C, but Nike's just I think more evolved in trying to go at it on their own.