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For example, the Bank of England uses TikTok to discuss financial topics such as interest rates. This approach can help FIs build brand awareness and convert viewers by connecting their advice to relevant proprietary tools.

Thanks to its growing retail media business, Walmart keeps its top spot on our 鈥淯nofficial Most interesting Retailers List鈥� for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.

Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

TikTok signals creators are central to its courtship of advertisers: The platform announces a number of updates, with its creator marketplace upgrades being most significant.

Effective January 1, 2025, a 19% tariff now applies to imports exceeding $1, while purchases from the US and Canada face a 17% tariff on items valued between $50 and $117. Infrastructure development will expand cross-border ecommerce in Peru. The country will solidify its position as a logistics hub for cross-border trade as the new Chancay megaport streamlines trade routes from China.

Without it, Instagram and TikTok would have more social shoppers, per our March 2024 survey. As social usage continues to become more private and community-driven, groups will remain central sources of Facebook user engagement. The challenge for Meta is directing those users to more monetizable areas of the app, namely the Feed.

Another example is from Unilever Canada and Hellmann's Mayonnaise. They used Chat Gpt with their influencers on TikTok to generate recipe ideas for leftovers over the holidays. So we're seeing brands really dig into it a little bit. I think it's very experimental at the moment, but there's a lot of interest in brands in Canada. Bill Fisher:.

On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.

The respondents were from Australia, Canada, France, Germany, Italy, Spain, the UK and the US. Additionally, 800 online sellers in Canada, France, Germany, Italy, Spain and the UK were surveyed during the same period.

In Q1 2023, Temu started rolling out in the predominantly English-language markets of Canada, Australia, and New Zealand. It also recently launched in key Western European markets including France, Germany, and the UK, where its low prices are likely to find a receptive audience amid high inflation. TikTok won鈥檛 hurry to bring Chinese sellers to the US.

TikTok time is gaining fast on Facebook. It鈥檚 perhaps no surprise to see time spent with TikTok increasing. The algorithm has proven to engage users for long periods: TikTok users will spend 56 minutes per day on the platform this year.

Let's see what TikTok thinks about things this year. And for our final story, we're in Canada for the Stanley Cup and some country-specific ad options.

This episode is brought to you by TikTok for Business. Are you ready to rizz up your brand? Well, you're in luck. TikTok is where discovery drives outcomes, and three in four users say they will buy from a brand they've seen on TikTok's platform. Learn more at tiktok.com/business. Bill Fisher (00:22):. Hello, everyone.

This episode is brought to you by TikTok for Business. Brat Summer is over, but TikTok for Business is just getting started. Whether your marketing goals are brand performance or full funnel related, leverage TikTok for business insights to drive business growth. Learn more at TikTok.com/business.

Instagram Reels, its short-form video offering launched in February 2022 to compete with TikTok, has grown into a formidable service. A March survey from Raymond James found that 44% of internet users ages 18 to 60 use Reels. TikTok sits at 46%. The company warned last year that ATT could cause it to lose as much as $10 billion.

Key clients: eBay, Ikea Canada, Heineken, Xbox, Hellmann鈥檚. Retail media and ecommerce. Retail media is the fastest-growing ad category we track, and it is expected to remain that way through at least 2028. This year, we expect US retail media ad spending to grow by 26% YoY to $54.48 billion. It will continue growing at annual rates above 20% through 2028, when it will top $128 billion.

Videos tagged #MarshallsFinds generated 1.3 billion views on TikTok, while T.J. Maxx and Marshalls have a combined 5.2 million Facebook fans, according to The Wall Street Journal.

But I just find that interesting that share may be a little different in Canada than it is in the US or elsewhere. Jasmine Enberg (13:22):. Well, I think also one of the reasons that traditional channels, especially TV remains so important for political advertisers is because it's safer.

Reports that Instagram, Facebook, and TikTok are abandoning some of their shopping features are not a reflection of the platforms鈥� overall commerce ambitions. But as social commerce buyer growth slows, brands should focus more on reengaging existing customers and less on direct buying capabilities like native checkout.

What's the big tinned fish brand that did go viral on TikTok? I forget. Sara Lebow:. Fish Wife? Blake Droesch:. I don't think it's that one, but there was one that was a very small regional brand. I think it was based out of the Pacific Northwest or maybe Canada, but because of the viral trend, Whole Foods brought them on a national level.

Interactive Advertising Bureau of Canada (IAB Canada). Interactive Advertising Bureau Per煤 (IAB Per煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel. Magazine Luiza. Media, Ads + Commerce. Mercado Libre. MindgruveMacarta. Raia Drogasil. Sodimac. Walmart Chile. Walmart de M茅xico y Centroam茅rica (Walmex).

Despite its strong revenues, there is speculation that Google鈥檚 central position on the internet is beginning to wane鈥攕peculation that Google is willing to play into, pointing to rising competitors like TikTok as proof that it isn鈥檛 a monopoly.

Social search is growing, fueled by consumer behavior and AI鈥攁nd so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn鈥檛 the same as traditional search. Here鈥檚 what advertisers should know.