蘑菇AV

On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.

Key stat: US influencer marketing spend will grow more than three times faster than social ad spend in 2023, and it will remain ahead through 2025, according to our forecast.

On today's episode, we discuss what Google's Q2 ad growth is telling us, what to make of YouTube's recent performance, and how Google will fair in the second half of the year. "In Other News," we talk about Google rolling out the first step of third-party cookie replacement and what Microsoft is betting on for the future. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Amazon and Walmart account for 84.2% of US retail media ad dollars, per our November 2024 forecast, leaving other RMNs competing for a small slice.

The ability to get in front of Amazon鈥檚 advertiser audience is an enticing opportunity, especially for small and midsize retailers that would otherwise find it difficult to attract brands鈥� ad dollars. Over 1,200 of the brands iHerb sells already advertise on Amazon, marketing senior vice president Neil Folgate said in the ad service鈥檚 launch announcement.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how standardization can unlock retail media spend, when we are likely to see it, and where the future of targeting is headed. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of retail media ad buying. Join our analyst Sara Lebow as she hosts analyst Max Willens and vice president of business intelligence at Advertiser Perceptions Nicole Perrin.

Still, retail media spend in physical stores won鈥檛 increase meaningfully over the next four years. In-store retail media spend will exceed $1 billion by 2028, with its YoY growth outpacing that of online retail media. But in-store will make up less than 1% of total omnichannel retail media ad spend. Shoppers are aware of and influenced by in-store advertising.

Off-site spend will account for 1 in 5 US retail media ad dollars in 2025, or a total of $13.06 billion. The format will grow by 42.1% YoY, per our November 2024 forecast. Advertisers need to make sure they鈥檙e treating retail media like any other media channel and investing in retail media ads across the funnel. 2. Misconception: QR codes need a high volume of interactions to drive sales.

Retail media networks (RMNs) will attract an extra $2.29 billion in ad spending in 2025. This 鈥渢hird wave鈥� of digital advertising arrived a little later in the core Western European countries than in markets like the US and China, but its ascent has been rapid鈥攁nd will continue to be.

A ban isn鈥檛 swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.

Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.

On today's episode, we discuss why we revised our B2B digital ad spending estimates, the B2C buying behaviors affecting how B2B products and services are sold, and the marketing tactics B2B marketers are focusing on. "In Other News," we talk about why LinkedIn laid off the entirety of its global events marketing team and why easyJet brought back its CMO role in a new form. Tune in to the discussion with our analyst Kelsey Voss.

CTV ad spending is expanding because more services have adopted ads, streaming services have increased their ad loads, and people continue to spend more time streaming. Not too long ago, HBO, Netflix, and Disney+ featured no advertising. Now they all have ads. And some of the most popular ad-supported streamers, like Hulu, have increased their ad loads in recent years.

Nascent partnerships from 2023 will start packing a punch in 2024. Companies without an overwhelming market advantage will need to join forces with rivals or complementary partners to keep boosting revenues.