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This is one of the most promising use cases, our analyst Carina Perkins said on a recent episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Perkins said retailers are 鈥渦sing it to create product descriptions, marketing copy, blogs, social media posts. You can even translate your website copy into a wide range of languages.鈥�. Generative AI is a creative opportunity, according to Perkins.

鈥淚t鈥檚 a little bit of a hybrid between livestreaming and mobile shopping and what you can do with traditional TV or connected TV,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淚t shows how an in-demand product can really drive this kind of livestreaming commerce.鈥�. 3. Examine the resale opportunity.

Gael Breton, co-founder of Authority Hacker, found that ChatGPT-written podcast titles optimized for clickthrough rate outperformed staff-written ones. 4. Proofread content. ChatGPT isn鈥檛 a copy editor, and it鈥檚 definitely not a fact-checker. Content marketers who use ChatGPT in this way will find themselves in hot water with its risk of confidently writing erroneous content.

鈥淕oogle is going to have to think about what its point of differentiation will be,鈥� said our analyst Max Willens on a recent 鈥淏ehind the Numbers鈥� podcast. 鈥淚 don鈥檛 think there鈥檚 worry about Gen Z and millennials cutting Google out of their lives, it鈥檚 more thinking about what role it can play going forward.鈥�. 3. But Amazon鈥檚 on the come up. While Google still reigns, Amazon is coming for its crown.

Apple is also bringing ads to Apple Maps, Books, and Podcasts, and exploring launching ads on Apple TV+. What happened to the old Apple? From its tech products to its interfaces, Apple has historically prided itself on user experience above all else. But if it wants a slice of the ad pie, it鈥檚 going to come at the cost of its reputation. Consumers don't like ads鈥攆ull stop.

We'll be back next Wednesday with another episode of Reimagining Retail and eMarketer podcast. And tomorrow join Marcus for another episode of The Behind the Numbers Daily.

Hello everyone and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Meltwater. This is the Friday show that kind of got Knick's tickets. In today's show, is trouble at Amazon a sign of larger problems for big tech and retail? Max Willens:.

鈥淭his year is when Amazon is getting much more active in streaming advertising, starting with the introduction of ads into Prime Video,鈥� our analyst Ross Benes said in an episode of the 鈥淏ehind the Numbers: The Daily鈥� podcast. 鈥淭hat鈥檚 going to catapult the rest of its video ad business to greater heights than it鈥檚 had before.鈥�. Driving the prediction:.

鈥淚ncreasing competition, better devices, and new media are going to make foldable phones more attractive this year,鈥� our analyst Yory Wurmser said on an episode of the 鈥淏ehind the Numbers: The Daily鈥� podcast. 鈥淚 expect to see them take off.鈥�. Driving the prediction:. Foldable phones will account for 2.2% of the smartphone market in 2024, up 38% YoY, according to TrendForce.

That means taking AI courses, listening to podcasts, experimenting with ChatGPT and other tools, and making sure those tools are on your mobile device and ingrained in day-to-day processes. Because 95% of marketing jobs aren鈥檛 necessarily going away, but they are changing. 鈥淒o I think 95% of what marketers and advertisers do is going to be done by machines in the next few years? No.

鈥淐art abandonment is a huge issue for online retail,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast, citing that just over 70% of shopping carts are abandoned, according to data compiled by Baymard Institute from the past nearly two decades.

鈥淸Marketers] need to have the ability to connect disparate data sources, while also getting consumers鈥� permissions and knowing how they want to be reached,鈥� Tim Finnigan, director of product marketing at Verisk Marketing Solutions, said on a recent 鈥淏ehind the Numbers鈥� podcast episode.

鈥淪tores are big empty shells,鈥� our analyst Suzy Davidkhanian said on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淪o depending on the store that goes out of business, different types of stores may come in or different types of services may come in.鈥�. For stores outside of malls, like Bed Bath & Beyond, locations are in high demand.

Playing catch up: 鈥淣etflix has made a commitment to catching up as an ad platform,鈥� he said on a recent 鈥淏ehind the Numbers: The Daily鈥� podcast. 鈥淣ow [that it] has a bit of an install base, [it鈥檚] going to build on this success and continue to innovate to drive that number upward.鈥�. Netflix is giving advertisers more choice in where and when their ads run.

Go deeper by listening to our recent Behind the Numbers podcast on how generative AI could change healthcare. This article originally appeared in Insider Intelligence's Digital Health Briefing鈥攁 daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

鈥淪earch and discovery are moving onto new channels, and TikTok has been the big beneficiary, as long as it keeps its US business going,鈥� our analyst Sky Canaves said on a recent episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Some 43% of US adult Gen Zers start their product searches on TikTok, according to Jungle Scout.

Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

鈥淚 think it鈥檚 kind of a hard sell,鈥� said our analyst Daniel Konstantinovic of Netflix鈥檚 Basic with Ads tier on our 鈥淏ehind the Numbers: The Daily鈥� podcast. Existing Netflix users are used to ad-free content, and even a cheaper price won鈥檛 win most of them over, he said. Could a potential recession change that?

鈥淭hat feedback loop from customers is important,鈥� said Suzy Davidkhanian on a 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淚f you鈥檙e asking for feedback and don鈥檛 act against it, don鈥檛 expect customers to keep giving it to you.鈥�. 4. Get aligned with customer expectations. Marketers and customers align on what鈥檚 important to the CX, with a few differences.

That鈥檚 not all: Connected TVs have been shown to run ads while TVs are off, costing millions, podcasts have potentially inflated download figures by the millions, and one-third of Americans will cut the cord this year, throwing linear TV鈥檚 place into dire question. There鈥檚 hope for advertising: Even with September鈥檚 losses, advertising employment is still higher than at any point in 2021 or 2020.

Listen to our September 2022 podcast episode 鈥淭he Banking & Payments Show: Are neobanks dead?鈥�. Action: How to Get a Leg up in Digital Account Opening. Build trust from the first impression. Fewer than one-fifth of respondents strongly agreed that their bank鈥檚 marketing and messaging accurately reflect its corporate values.

Several startups are applying the tech to other forms of content creation, like music and podcasts. In addition to the art-generating programs, tech companies are using generative AI to build chatbots that can converse with originality.

Hello, everyone, and welcome to the Banking and Payment Show, a Behind the Numbers Podcast from eMarketer. Today is July 25th. I'm Rob Rubin, GM of Financial Services and your host today. If you enjoy this podcast, please give us a five-star rating and subscribe. The title of today's episode is Banking Trends to Watch for H2 2023.

Hello everyone and welcome to the Banking and Payment Show, a Behind the Numbers podcast from eMarketer. Today is May 16th, I'm Rob Rubin, GM of Financial Services and your host today. If you enjoy this podcast, please give us a five star rating and subscribe. The title of today's episode, Will Generative AI Save Banks?