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But without their own bespoke streaming platforms and delivery systems, other retailers will forge even more partnerships this year to compete with Amazon. Walmart+ is winning the partnerships push right now, offering perks from Paramount+, Burger King, and online vet Pawp. Instacart has made similar moves, partnering with Peacock and UberEats for its Instacart Plus members.

Several other streaming services like Prime Video have rolled out similar features. Now, Netflix offers an official way to share scenes that directs viewers back to its platform. Moments provides a unique way for Netflix content to go viral organically, attracting new viewers and amplifying conversations around trending shows and films.

According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed. Another 24% said mobile will grow the most, while fewer pointed to 锘縯he metaverse or consoles.

Advertisers will soon be able to use genAI to build custom audiences that can be used for full-funnel Amazon Ads campaigns across streaming TV, audio, and digital channels. The retailer is also giving brands access to five years of customer purchase signals via Amazon Marketing Cloud, offering more comprehensive insights into consumer behavior; previously, marketers could only query 13 months of data.

The context: The news comes just a few months after DoorDash added access to Max With Ads streaming service for DashPass Annual Plan members. Partnerships help broaden the scope and utility of DashPass, which should put it in a stronger position to take on Uber, as the latter offers members of its Uber One service free food delivery and discounted rides.

And there was some research I found from KPMG asking folks, American adults, what they're going to do with their streaming services because of budget constraints. And number one was canceling one streaming service to reduce their monthly spend.

On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

Stepping back: Netflix started releasing interactive content in 2017 and is still the only major streaming platform to build an expansive interactive content library, likely as a tactic to boost engagement and monetize IP. But, by December of last year, the company said that its 鈥渃hoose-your-own-adventure鈥� gaming ventures had played out.

Sports and streaming synergies: Amazon Prime Video鈥檚 NFL Black Friday broadcast and upcoming NBA coverage reflect its investment in high-profile sports content. NFL games attract younger, affluent viewers, with Prime鈥檚 Thursday Night Football audience averaging 82 minutes of viewing time, exceeding league averages.

CTV/streaming was ranked as the No. 2 most important consumer trend that healthcare and pharma marketers are monitoring in H2 2024, per a recent Mediaocean report. It ranked only behind genAI. Go deeper with our US Healthcare and Pharma Ad Spending 2024 report.

The NFL's appeal to streaming platforms is already clear: YouTube TV saw its memberships jump 50% after acquiring NFL Sunday Ticket rights, accumulating 35 billion hours of sports content viewership. Meanwhile, Netflix's recent entry into football programming has helped double its upfront ad sales, with NFL content being a major driver of advertiser interest.

On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

Netflix phases out Basic plan amid ad-supported regrets: The company鈥檚 approach to lifting ad-tier subs puts it far behind Amazon.

The beauty retailer launched a Hulu "Get Ready With Me"-style show featuring celebrities, adapting popular short-form social media formats for streaming. This represents a subtle approach to branded content that could help draw viewers, contrasting with more overt retail entertainment initiatives.

Offering secured or subscription credit cards can help issuers attract these customers and bolster account openings

The platform lets advertisers track and optimize campaigns across both traditional TV and streaming services. Innovid operates in a competitive segment of the digital advertising landscape, facing stiff competition from the likes of Teads and MNTN, among others. In the category of ad creative management, Innovid's primary competitors include Steelhouse and Adacado.

New regulations have come into effect in the past few years to increase taxation on foreign platforms operating in Canada, including the Online Streaming Act, the Online News Act, and the Digital Services Tax. The unintended consequence is that companies like Netflix and Meta may curb their commitment to the market. The new Digital Services Tax (DST) will put pressure on return on ad spend.

So this is the, folks, as Ross said, the sports focused streaming service from those three players. I'm just going to offer all the major US sports, NHL, NFL, NBA, MLB, some college sports as well across a collection of the media giants channels. Supposed to come out in September. Ross, what I'm assuming...

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.

To make matters more complicated, consumers are multitasking, co-viewing, and moving seamlessly between linear TV and streaming services. Endless advertising purchase paths.

Immediately after the ad ran, two new songs, "Texas Hold 'Em" and "16 Carriages," became available on streaming platforms. The rest of her album "Cowboy Carter" dropped the following month. The campaign married a brand promo and an album promo, in turn creating buzz for both Verizon and Beyonc茅. Gap gives Gen Z its dancing jeans.

CPMs tend to be higher when ad loads are low, and Netflix runs fewer ads per hour than other streaming services. Ad-supported Netflix viewers saw 3.5 ads per hour in Q4 2023, while all streaming services combined averaged 13.1 ads per hour, according to MediaRadar. As long as ad loads remain low, prices will remain relatively high.

Streaming content and other in-app entertainment will be used for performance marketing鈥攁nd eventually retail media. Brands and retailers will glean consumer insights to better target customers and then eventually sell advertising space around the content powered by first-party data. Partner perks will be the new pillars of paid retail memberships.