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In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google鈥檚 search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

As retail ecommerce soars past C$120 billion in 2024, shopping-related search and shoppable video display ads will follow the same growth trajectory. Search formats will account for 65.0% of total retail media in 2024, down from 67.0% this year. Display and video accounts for the balance, with a growing portion driven by shoppable video formats.

As ad-funded streaming takes a bigger bite of video time, pay TV鈥檚 decline will reach surprising depths. The TV-to-AVOD revolution will happen faster than you think. Ad-supported video on demand (AVOD) viewership recently overtook pay TV viewership, but the disruption generated by this sea change has only just begun.

The brand鈥檚 creator strategy focuses on visibility and authenticity by having its products included in popular TikTok videos, instead of following the traditional user-generated model. The lesson: Marketers can target younger audiences on TikTok with authentic content. Gen Z and millennials purchase more wellness products and services than older generations, according to a McKinsey survey.

Print ads have historically dominated due to high video production costs. Now, the ease of creating videos and ad buying has democratized this ad format, giving brands new storytelling avenues to reach wider audiences. Go further: Read our FAQ on Free Ad-Supported Streaming TV.

Now that Amazon has introduced ads to its Prime Video service, Apple TV+ has become the biggest streaming platform to hold out on ads. Use this chart:. Demonstrate Netflix鈥檚 current leadership in ad revenues. Identify growth potential for other services like Paramount+. Assess ROI on ads across different streaming platforms. More like this:.

It then scans web pages or OTT video for optimal placement. GumGum can dynamically produce ads on contextually targeted ad placements, a service that Sephora and Honda have used. Identifying the right creator partners (medium impact, easy to implement). Why genAI? Ad targeting isn鈥檛 traditionally associated with influencer marketing.

Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).

Key stat: 53% of US consumers love or like playing video games, according to April 2024 data from Collage Group. Among Gen Z, that figure increased to 72%.

Key stat: US OTT video subscription revenues (excluding virtual multichannel video programming distributors) will be nearly two times higher than CTV ad revenues this year, according to our March 2024 forecast. What it means: Streaming is still a subscription-based business, especially for Netflix, which relies more on subscriptions than any other streaming service that sells advertising.

Streaming services are using games to boost engagement, while phone providers and console creators compete for on-the-go gamers.

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

Brands will often comment on popular videos from users on TikTok and Instagram to get in on a trend, thereby getting in front of a broader audience. This requires both a point person or team of people determining which videos to comment on, and the crafting of the actual comments.

Can Tubi break into a tight UK streaming market? The Fox-owned service launched in the UK last week hoping to capitalize on a turn toward cheaper streaming options.