蘑菇AV

It excludes ads in free streaming services (such as Pluto TV, The Roku Channel, and most YouTube viewing). Once again, we raised our CTV forecast in our latest update. We expect US CTV ad spend to exceed $21 billion this year and $26 billion in 2023.

What does that mean for competition with YouTube? What media planners need to know about where people are watching TV. Combined CTV and linear TV ad spend will near $100 billion in 2027. Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV.

They have been on YouTube for many years, but they're starting to spread on Facebook and TikTok. And if you're wondering what a faceless influencer is, it's exactly what it sounds like. It's people who create content and don't show their face. (04:29):.

The database tracks more than 2,000 banks and credit unions globally that post in English on four social media platforms: Facebook, Instagram, YouTube, and X (formerly Twitter). Why it matters: Instagram has more than one million advertisers and 2.35 billion monthly active users, making it the fourth-largest social media platform, after Facebook, YouTube, and WhatsApp.

Among active users, Netflix takes the platform crown, but ad-friendly TikTok, Hulu, and YouTube have better outlooks. More Chart of the Day:. 8/2 - Meta over YouTube? 8/1 - Keeping it dynamic. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. Methodology: Data is from the June 2023 Antenna report titled "State of Subscriptions."

Creators on Instagram, YouTube, and TikTok have complained multiple times about inconsistent payouts and the platforms鈥� opaque, changing standards. The big takeaway: Social audio remains an experimental space, and Amazon will have to do more than replicate the moves of its competitors to stake a claim.

Its algorithm has been a major draw for up-and-coming, video-first creators, as it allows them to build audiences more easily than on other channels like Instagram or YouTube. Use this chart:. Discover which social platforms are favored by creators. Understand which types of sponsored posts are used most. More like this:. Text-based app struggles could be LinkedIn鈥檚 gain as B2B audience gets younger.

The top 5 Google searches globally last year were YouTube, Facebook, Google, WhatsApp Web, and Amazon, according to SEO company Ahrefs, which indicate people aren鈥檛 using Google primarily for answering questions. Though still a small share of traffic, referrals to brand sites from Perplexity have grown 40% month over month since January, according to research firm BrightEdge. How high will that grow?

So up in 2011, a guy named Jonathan Harchick got a bunch of media attention because he created what he described, and YouTube did not dispute this, as the longest YouTube video ever. It was 596 hours long. If you wanted to watch it, it would take you 23 days. Recently in the last couple of years, YouTube quietly got rid of it, which I am very disappointed in because who doesn't want-. Marcus Johnson:.

If TikTok is banned, the two most likely beneficiaries are Instagram (Reels) and YouTube (Shorts), as detailed in our recent report. For advertisers, CPMs could rise if the market has one less social platform. Our take: Congress is making a reasonable yet inconsistent argument to remove TikTok from US users鈥� phones.

YouTube is the 鈥淥G鈥� of creator platforms. In Q3, the platform showed that it鈥檚 still deserving of that title by rolling out ad revenue sharing for creators on Shorts. Creators will now receive a 45% cut of Shorts ad revenues. That makes Shorts a better competitor to TikTok, and puts it ahead of Instagram Reels, which doesn鈥檛 offer ad revenue sharing. Read the full report.

TikTok (31%), Twitter, and YouTube (24% apiece) were also popular choices. Why it matters: Nearly four in five (78%) adults say creators are influential in helping them discover new brands, per Meta research conducted in nine countries including the US, UK, Germany, and Japan.

YouTube nixed its cheapest premium plan recently after upping its YouTube TV pricing earlier in the year. The latest price increase is coming to the ad-free tier of Discovery+, with Warner Bros. Discovery announcing an immediate 30% hike in the US and Canada.

YouTube allows Gen Zers to keep up with their favorite content creators, watch music videos, and learn new things. TikTok surfaces funny or entertaining videos and fills up Gen Zers鈥� spare time. Gen Zers use Instagram to stay up-to-date with fashion trends, though they say the platform can get boring or feel overly curated.

Google: The case seeks to hold Google鈥檚 YouTube liable for a woman鈥檚 death in 2015 due to a terrorist attack. The victim鈥檚 family is suing YouTube for recommending ISIS videos used to recruit or radicalize potential terrorists. They contend that a federal liability shield for tech companies is not a get-out-of-jail-free card for using algorithms to recommend content, per Politico.

I think meta, YouTube, Pinterest, they all saw double digit revenue growth that was similar to Snapchat's. And so I mean that's the biggest thing. It's just a better time for these companies. So I think that played a large part of it.

You mentioned that YouTube comes out way ahead with respect to other social platforms and the platform that came in dead last and that research was Facebook. Facebook is going to generate 34 billion in US revenue this year, and YouTube will do a little over 8 billion.

Wounded trust: The conflict revolves around 鈥淕oogle Video Partners鈥� (GVP), a program that takes a portion of client spending on YouTube and diverts it to a number of third-party sites. Advertisers cannot opt out of the program, but Google says it vets partners according to strict standards. Those standards included requirements like ads being audible, nonintrusive, and skippable.

Methodology: Insider Intelligence surveyed 2,225 social media users in the US during May 20-June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube.

Beast, the huge YouTube creators Candy bar brand, and he kind of went straight into stores. He launched this brand two years ago with Shopify, but almost immediately set up this Walmart partnership and was available in stores.

Our take: Labeling state-controlled media has become table stakes for social platforms competing on brand safety that want to attract ad dollars; YouTube, Facebook, Instagram, and Twitter all include similar labeling systems. The state-controlled media labels also help protect against eroding consumer trust鈥攕omething advertisers monitor closely.

One such platform, YouTube, have said they're indicative of this migration. They've said before that around half of YouTube viewership is now on CTV, it's now YouTube, we count as social media, not social networks. But still within the same universe as a Facebook and Instagram or TikTok.

Well, let me be clear first, because I didn't say YouTube wasn't part of the story. I said that it's bigger than just YouTube, right? So TikTok does have to compete with YouTube, but it's also angling to compete with TV and entertainment at a much broader scale. Marcus Johnson:. Yeah. Really quickly, UMG is Universal Music Group, just for folks who weren't familiar with that acronym yet.

US OTT subscription revenues (including digital pay TV services such as YouTube TV and Sling TV) are on track to overtake traditional pay TV subscription revenues in 2025 for the first time, per our forecast. Traditional pay TV subscription revenues will continue to decline through the end of our forecast period in 2027.

In third place, 37%, then it's YouTube 25. So the difference there then for Gen Zs, if you look at second, third, fourth, et cetera, after Amazon, it's walmart.com, TikTok and YouTube all in joint second with 43%, walmart.com, TikTok and YouTube all in joint Second in terms of where they search for things or start their searches for things online. Search engines is behind all of those in fifth.