蘑菇AV

A ransomware attack at supply-chain services provider Blue Yonder affected Starbucks鈥� ability to manage schedules and pay workers at 11,000 stores in the US and Canada. The attack also impacted UK grocers Morrisons and Sainsbury鈥檚.

Amazon has also adopted a gig worker approach with Amazon Flex, which uses a network of self-employed local drivers who deliver packages in their own vehicles. Drones: In the Orkney Islands, Royal Mail launched the UK鈥檚 first drone delivery service last August as part of a project funded by the Department for Transport's Freight Innovation Fund. Implement real-time tracking to ease consumer concerns.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

Price increases also hit Canada, Portugal, and Argentina. Netflix's ability to implement successive price hikes without significant churn speaks to its strong content slate and entrenched market leadership. However, as competitors like Disney+ and Amazon Prime Video also raise prices, consumer patience may be tested. Engagement drivers: Content and strategy evolution show clear momentum.

President Donald Trump鈥檚 executive orders on new tariffs against China, Canada, and Mexico eliminate the 鈥渄e minimis鈥� exemption, which had allowed tariff-free shipments of goods valued under $800 per recipient per day. This will create major headwinds for Shein, Temu, and other retailers shipping directly from China, even as they work to diversify their supply chains.

Key clients: eBay, Ikea Canada, Heineken, Xbox, Hellmann鈥檚. Retail media and ecommerce. Retail media is the fastest-growing ad category we track, and it is expected to remain that way through at least 2028. This year, we expect US retail media ad spending to grow by 26% YoY to $54.48 billion. It will continue growing at annual rates above 20% through 2028, when it will top $128 billion.

Ocado Group has worked with several large grocery chains, including Kroger in the US and Sobeys in Canada. However, both of those companies slowed their warehouse expansions after their initial results failed to meet expectations. Transcend鈥檚 entrance into the market should increase the pressure on Ocado to deliver strong results.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.

Brazil鈥檚 projectedincrease in ad spend for 2024 also outpaces Canada, which is expected to grow by just 4.2%. Total media ad spending in Brazil is expected to climb from $15.98 billion in 2024 to $22.18 billion by 2028, for cumulative growth of nearly 40%. While overall growth rates will slow slightly by 2028, digital will remain a dominant force, accounting for $14.1 billion of ad spend by then.

Amazon will make a big splash in streaming advertising. In September, Amazon announced that Prime Video will have ads by default beginning in early 2024 in the US, UK, Germany, and Canada. The move could shake up the market. We don鈥檛 forecast Amazon鈥檚 CTV ad revenues.

"[Amazon] has had a lot more success [with the technology] in small-format stores and retail environments with fewer SKUs and places where time is of the essence.". Amazon plans to open more Just Walk Out stores this year than ever before, adding to over 170 third-party locations at airports, stadiums, hospitals, and more in the US, UK, Australia, and Canada.

Netflix鈥檚 time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

Methodology: Data is from a February 2023 Metapack report titled "Ecommerce Delivery Benchmark." 8,000+ adults ages 18+ in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US were surveyed by Retail Economics during November 2022.