蘑菇AV

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Retail, remittance, and cross-border B2B payments continue to draw in market participants. Read the full report.

That could include cross-border and B2B payments. Stripe鈥檚 strategy could be used as a blueprint by other financial institutions (FIs). Stripe has had a challenging few months: It laid off 14% of its staff in late 2022 and posted a 鈥渟ignificant deceleration鈥� in growth for the year.

LinkedIn鈥檚 not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. 鈥淟inkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,鈥� said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.

It informs B2B decisions. Around 65% of B2B buyers said YouTube influenced a recent B2B purchasing decision, per a December 2022 survey by Gartner. Further, 72% of global professionals said they used YouTube to research executives and employees at B2B firms, up from 47% in 2021, per Qnary. This suggests that an up-to-date and positive brand presence on YouTube is imperative.

In 2023, debit will grow in tandem with retail spending in-store, though most growth will come from its mounting popularity for ecommerce. We expect US debit ecommerce spending will outpace ecommerce growth overall this year as it captures more than one-third of online purchase volume for the second consecutive year. Key Trends We鈥檙e Watching. Debit Cards Benefit From Economic Uncertainty.

Nearly half (49%) of CMOs in an August 2024 B2B International survey said they are trying to monetize touchpoints through channels like retail media to drive growth. Similarly, 37% of marketing professionals said in a recent TechValidate survey that they expect retail media spending at their organizations to increase this year.

These GenAI-driven personalized paths can reduce cart abandonment and deliver a 3% to 5% increase in ecommerce revenues. Dress the Population implemented Obviyo Recommend (powered by Amazon Personalize) to create a hyper-personalized product recommendation app for Shopify.

But fintechs that already operate in the B2B BNPL space鈥攍ike Resolve, Behalf, and Vartana鈥攈ave a head start to capitalize on growing demand. And expanding away from retail and into business finance will be risky, bringing its own set of challenges.

Firms can harness fraud-fighting tools: Jack Henry and other B2B payment firms can win new clients through their technology鈥檚 fraud-preventing potential. Companies that embrace this tech can bolster their reputations and attract new users who may be concerned about the risk of fraud on P2P payment apps.

I'd say there's a lot of use for crypto overall and blockchain technology in the payment sector like remittances and B2B payments, like Tyler said. Rob Rubin:. Are B2B payments really ready for it though? There's a lot of B2B payments that are still on paper checks. Grace Broadbent:. I'd say for smaller businesses, no, they're not ready for that.

The news: JPMorgan will pilot biometric technology that lets shoppers pay by scanning their palm or face with select retailers in the US, according to a company statement. The first pilots will work with brick-and-mortar stores in the US and potentially the Miami Formula 1 Grand Prix. If the pilot is successful, the tech will roll out to more US merchant clients in 2024.

B2B payments are expected to jump three-fold to hit $2.6 trillion by 2026. What banks can do: Here鈥檚 what lenders can do to capitalize on the massive opportunity presented by embedded finance. Consider super apps: Along with banking, embedded financial services include investing, insurance, and cryptocurrencies.

Consumer interest remains strong: BNPL accounted for 6% of ecommerce transactions in the UK last year, per FIS. And even though total consumer spending will likely contract during a downturn, it may lead more consumers to use BNPL when they do spend to avoid interest-bearing credit products.

A new set of digital winners is emerging amid the market turmoil of 2022. Using our forecasts, we showcase how ecommerce, social media, fintech, and more are being transformed.

Magazine ad spending includes B2B, consumer, local, and Sunday. Newspaper ad spending includes classified, national, and retail. 蘑菇AV benchmarks its US newspaper ad spending projections against Newspaper Association of America (NAA) data, for which the last full year measured was 2013. Out-of-home spending includes alternative, billboards, cinema, street furniture, and transit.

Meanwhile, Pinterest鈥檚 focus on shopping-related discovery may make it less prone to fake content. Pinterest, along with Twitter, also banned climate misinformation earlier this year. The good news is consumer perceptions of Legitimacy have improved for most platforms.