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Ecommerce sales have returned to modest growth in Western Europe as the economic outlook brightens and more people embrace the convenience of shopping via mobile phone.

Douyin investments are helping P&G shore up China sales: It鈥檚 taking advantage of the platform鈥檚 popularity among deal-seeking shoppers to boost its brands鈥� profiles.

That鈥檚 twice the rate of shoppers overall, according to Basis Technologies鈥� May 2024 survey. TikTok Shop will try to contend with the major ecommerce players. The social video app鈥檚 ecommerce platform made a splash with major sales events during the 2023 holidays and in the run-up to Prime Day in July 2024.

Yeah, the biggest things I have in mind are fitness and fitness-related apparel, beauty and skincare, organizational and self-betterment. And then there's something we haven't touched on which is related to CPG, which is dry January. We've seen that become more and more popular. I don't know if you'd consider dry January a New Year's resolution.

Google wants to be a retail hub: Less than a month after rolling out a rebuilt Google Shopping, the tech giant launched a host of in-store and local shopping features.

TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.

This report analyzes shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores. This deck will:. Provide analysis of the key platforms that drive brand and product awareness. Break down the various research tools that consumers use in the mid-funnel consideration phase.

Ulta Beauty loyalty program members can access one free sample a week at participating stores. The vending machines have digital screens that enable advertisements for Ulta Beauty brands. Wakefern placed free-sample kiosks in 95 ShopRite and The Fresh Grocer stores in May 2023.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.

The 鈥淛udge 叠别补耻迟测鈥� campaign gained significant traction through a clever partnership with Roku. The beauty brand's connected TV (CTV) strategy yielded impressive results, including 41 million total impressions, a 37% increase in message association, 66,000 website visits through Roku's Brand Showcase, and strong engagement with viewers ages 18 to 29.

Cosmetics sales also made an impressive recovery, growing 40.1% YoY. However, foreign brands continue to be buffeted by significant headwinds, including depressed sentiment and growing competition from domestic players. Sports and recreational sales were another bright spot. Sales rose 26.7% YoY thanks to surging interest in fitness and wellness.

TikTok Shop wants to be a holiday season shopping hub: The platform鈥檚 Brand Palooza campaign features steep discounts, an extended returns window, and TikTok Lives from celebrities, brands, and creators.

厂丑辞辫辫别谤蝉鈥� attitude toward the event has also changed: While previous years were characterized by a frenzy of consumption, consumers now are taking a more disciplined approach to spending by prioritizing the essentials.

Amazon is on a never-ending mission to speed up delivery: The retailer鈥檚 latest initiatives, including smart glasses and streamlined grocery fulfillment, will help cut costs and encourage shoppers to order more鈥攁nd more often.