Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.
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| Oct 9, 2023
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| Mar 10, 2023
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| Mar 21, 2023
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| Jul 27, 2023
The news: Kate Spade New York launched a limited-edition plus-size line in collaboration with direct-to-consumer company Eloquii. Products are available in sizes 14 to 28, with prices ranging from $99 to $499. The collection is available exclusively on Eloquii’s website.
Article
| Sep 30, 2024
Yeah, the second is a DTC brand. Now, if you are a smaller advertiser, a DTC company that has a Shopify store for example, this example might be closer to a pure business model. This is a jewelry brand that is strictly DTC. They're predominantly in the US. And what they have leaned into was post-purchase surveys, which is another third party solution that we offer. It's simple integration.
Audio
| Oct 24, 2024
The survey measured patient satisfaction with direct-to-consumer telehealth providers and payer-led telehealth offerings. The study showed that experiences fluctuate considerably between telehealth players and even within individual providers. What drives a positive telehealth experience?
Article
| Oct 3, 2024
The opportunity for Talkspace: The company has been pivoting away from direct-to-consumer mental healthcare as patients struggle to pay for therapy out-of-pocket. Talkspace is now contracting with more health insurers to make its services more affordable.
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| Sep 17, 2024
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| Mar 1, 2023
Source: eMarketer
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| Mar 1, 2023
Source: eMarketer
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| Mar 1, 2023
Source: eMarketer
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| Mar 1, 2023
Source: eMarketer
Similarly, traditional CPG companies continue to spend heavily on social media to compete with D2C and white-label players. The link between display and video advertising is tight. The industry ranking for display as a share of social roughly replicates the industry ranking of video as a share of digital ad spend. The correlation between display and video is much higher than between mobile and search.
Report
| Sep 26, 2024
But they're divesting themselves of that business, and then they also shut down their business in Russia following that country's invasion of Ukraine, which is their biggest, I mean I'm taking this very global, but it was their biggest D2C market, which that was interesting.
Audio
| Oct 30, 2024
Creators can now go D2C or OTT. Sports teams and media companies have teams helping get streaming platforms off the ground. But creators are launching their own platforms. Dropout from College Humor and 2nd Try from The Try Guys offer fans a way to subscribe to creator content directly.
Article
| Sep 17, 2024
High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.
Report
| Nov 5, 2024
Creators are going direct-to-consumer. Direct audience monetization tactics—like tipping, subscriptions, and merchandising—are the fastest-growing social media creator revenue streams. But it isn’t easy for most creators to make meaningful revenues from them. Tipping is a thriving, but tiny, creator income source. The sums are small, but they’re beginning to add up.
Report
| May 20, 2024
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.
Report
| Sep 30, 2024
While this allows pro sports franchises to launch their own D2C streaming services and put games on free over-the-air stations to reach more viewers, it has created uncertainty over their TV revenues. For a moment, it looked like Diamond’s RSNs would be made available in Prime Video after Amazon decided to invest in the company as it emerged from bankruptcy.
Report
| Oct 23, 2024
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.
Report
| Sep 30, 2024
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.
Report
| Sep 30, 2024
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.
Report
| Sep 30, 2024
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.
Report
| Sep 30, 2024
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.
Report
| Sep 30, 2024
This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.
Report
| Sep 30, 2024