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Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows. On-site placements will continue to constitute most of the spending.

It may be years into the future, but it’s not far-fetched to envision brands shifting budgets from linear television to retail media, especially if the latter continues to muscle into the video space through streaming services, in-store displays, and other digital out-of-home formats. How are retail media ads bought and sold? Retail media ads can be bought in a variety of ways:.

New digital out-of-home (DOOH) ad formats are also using QR codes to make their screens interactive and even browsable, turning mcommerce into a multiscreen experience. Read Next. Sources. Assurant. Bizrate Insights. Bond Brand Loyalty. Dynata. EY. Klarna. Mobile Ecosystem Forum (MEF). On Device Research. Phys.org. Piper Sandler. PYMNTS.com. sticky.io. Visa.

Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.

Ä¢¹½AV a third of US adults said they will definitely travel this holiday season, and another quarter said it’s likely.

TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app.

Beyond static billboards: Though traditional outdoor signs still account for the majority of spending on out-of-home ads, digital formats are making gains.

So Influential has done a lot of work in digital out of home with creators, for example, but like the Dunkin ad shows, we're also seeing creators now show up in all sorts of different media channels including traditional ones like TV. Sara Lebow:. Yeah, that makes sense.

Out-of-home in general is doing well and digital out-of-home is doing even better than that. And this is just one more piece of that puzzle. Probably the F1 part is relatively small, but in general this is one of the trends of the time. Marcus Johnson:.

Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.

Though out-of-home (OOH) spending plummeted during the pandemic as people rarely ventured out-of-home, the stalwart billboard ad saw its share of budgets leap.

Amazon is the biggest retail media network in the US, accounting for three-quarters of retail media revenue share, per our forecast. But its limited grocery footprint leaves an opportunity for competition. Here are recent updates in grocery retail media, and a prediction on the future of in-store retail media.

Investments in generative AI have had favorable results, with two-thirds of marketers reporting a positive ROI—43% said they received a twofold ROI and 22% received threefold ROI, per a May 2023 survey by Botco.ai. Here’s a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys.

Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.